Roblox Game Monetization Explained Like You're 5

Roblox game monetization explained like you're 5 years old, man. In this video, guys, I want to show you how we took our game from making around 175k in the past 72. Okay? It was at 1k CCU. This is the exact same game that you saw in my last video. It was on a run rate for around 6k USD

per month. And recently, we've almost doubled CCU, more than doubled CCU, and revenue has gone up like 3x. And it's on a run rate to make close to 15k a month. And I'm going to show you guys in this video how I think monetization, what our best-selling dev products are, why I set them up the way I did, how you

can use basically the same mental model and thought process to apply to your own game. Let's dive straight into it. So, here is what we did. And I'm I'm a big proponent of this. You guys see me talk about this in a lot of my videos is number one, we looked at the data. Okay?

Simple, straightforward, dude, right? I go here. I go look at my top products. I look at which one is selling the best. Okay? I go sales in descending order. What's my best-selling product? Now, what was the best seller? In our game, there's a speed mechanic. You run. Okay? Best seller was plus 10 speed. I'll just

put it like that. Okay? That was our best seller. Now, what's the simple logical thing to do? Oh, well, let's just add plus 30 speed as a dev product. Let's add plus 100 speed for our whales. Okay? That might seem straightforward, but like, dude, when I tell you when I first started working on this game, we only

had plus 10 speed as a dev product. Okay? So, we just added more options, made it more expensive. Simple, straightforward, and that became our new best seller, okay, for a hot minute. Now, what happened next? I was in the game observing player behavior. Okay? Talked about this in last video. Talked about qualitative