Google Ads Tutorials: Implementation guide for enhanced conversions for leads

Sometimes ads don't lead to an online sale and instead lead to a sale made offline, such as when you purchase a car at your local car dealership. By importing your offline conversion events, you can measure what happens after a user clicks on an ad. In this video, we will show you how to implement

and import such offline conversions using enhanced conversions for leads in a secure and privacy-safe way. Before we begin, you will need to ensure that you have previously implemented a Google tag, formally known as the global site tag. You will need to use the same one for enhanced conversions for leads. Enabled auto tagging to track offline

conversions. And finally, have identified a web form that collects first-party customer data, such as an email or a phone number. Implementing enhanced conversions for leads can be done quickly in four simple steps, entirely from your Google Ads account. One, create a new offline conversion action. Two, update offline conversion settings and accept terms and conditions.

Three, configure Google tag. Four, set up import. Step one, log in to your Google Ads account. Then go to conversions under the measurement tab and create a new conversion action. Next, click on import, other data sources, and select track conversions from click. Next, identify the offline conversion you would like to measure and ensure you

are selecting a goal category best suited to the offline event you are uploading. For example, select converted leads for offline conversions where you have made a sale and qualified leads for those that are sales or marketing qualified. Fill out the rest of the settings based on your needs and click create and continue.