INOVACAO E COMPETITIVIDADE: IDENTIFICACAO DE TALENTOS E GESTAO DE CARREIRAS

Hello everyone, my name is Marcelo Alvarenga. I am a professor of career planning and management. Today we will discuss innovation and competitiveness, identifying talent and managing the careers of these talents within organizations. To give you an idea of ​​the topics that will be covered in today's class, we will begin by discussing what innovation is.

Furthermore, we will also discuss whether innovation is truly necessary for organizations considering the current context, or if it is merely a fad. After understanding innovation, we will discuss the role of talent. That is, who are these talents within organizations? Who are these professionals who will actually be responsible for driving innovation? Having made this discussion, we will also

reflect a little on the social changes that are occurring in our society today and that impact how people and organizations manage the careers of these professionals, these talents? Finally, we will also discuss people management within organizations, since we will have to reflect on the role of companies in guiding and, in a way,

relating to this talent at the moment they... Okay, so these are the topics of our class today. Well, let's begin our reflection by thinking a little about the scenario we are living in right now in Brazil and in the world. Hello, at this moment we can characterize this scenario in which companies are inserted as one

of extreme competitiveness, right? A competitiveness that has ceased to be merely regional and has become global. And some might ask me, Professor, but what is this global competitiveness? What is this regional competitiveness? To help you understand, think about this: if you were the owner of a bookstore today, you couldn't just think about