Shopping While Black - Social Experiment

[Music] This woman is shopping in an upscale New York City boutique. It's actually more of an upscale store. I'm not sure if you'll find anything that you're looking for. She is looking for a new outfit, but the store's employees are on the lookout for people like her. I don't need you any further than the

store because I can't keep my eye on you. People like you come in and they take things. People like me, I think you know what I'm talking about. I don't feel comfortable with you in the store. Keep your eye on these two women. Not sure you can actually afford something like this. Let me fold this back.

The more offensive the sales clerk is. Ma'am, people like you, they they can't afford stuff like this. The more they keep their attention on the merchandise. We catch up with the two women outside. I did actually feel sorry for the girl. Will you do something next? I wouldn't have got involved. No, because it's nothing to do with me.

But she needed your help. Someone has to sound the alarm. But I don't know her. The two customers have just witnessed a type of discrimination so common that researchers have given it a name, shopping while black. In a recent survey, 60% of African-Ameans say they have experienced it. And sadly, it has all the makings of a perfect what would

you do experiment. In our scenario, actors portray a store clerk, a security guard, and a shopper who we dressed up and down. She is the target of the abuse. We wanted to see if any of the other shoppers will do anything at all. Our base of operation is in one of the shopping capitals of

the world, Soho in New York. And we find practically the only store willing to experiment with something so controversial, a women's boutique called Unomea. People like you come in and they just slip things in your bag and a big jacket and everything. I think you know what I'm talking about. If you need to shop