The UGC system behind thousands of our facebook ads
Daniel Iles · 1,574 words · 8 min read · EN-ORIG

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UGC creators made us thousands of ads over the last six months. And I finally wanted to share my method for doing this for around $30 a video. Specifically, how we made about 500 UGC ads per month. Meaning, if you needed just a 100 ads, a light hundo done tonight with this system set up, it could get it done for
a couple thousand bucks. And for most of you, spending a few grand a day on Facebook ads, this will dramatically improve your rorowaz and make every dollar you put through Facebook far more efficient because you have more creative diversity and creative mix in your ads library. And you want to start by giving
people a script that you've already proven. So just a little context here, an ad that you've read out loud yourself and already tested with Facebook spend, you know it works, at least when you're on camera. That is the control. That's the baseline. If you can deliver it confidently and if people convert off of
it, it's worth testing with other actors. Most people skip straight to hiring the actors, which I'll show you how to do. But if the video flops because the script is terrible or the angle isn't proven, or even worse, sometimes it works and sometimes it doesn't with some actors and you have no idea whether it's the script or the
actor. So, you can't really iterate towards a real winner. You're just stuck with lukewarm results that you can't control or even fully understand. But once you have a proven script to give to creators, you want to go to backstage.com. This is the secret sauce right here. It's a site packed with actors and actresses from LA. It's
completely free to use, so you can start with literally a zero dollars. And the platform handles all the payments, so you're not juggling like a dozen PayPal links and a whole bunch of additional fees. It's actually built for casting directors, so the talent generally looks good. And more importantly, the talent is very hungry for work. It is brutal to
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