Startup Pitch Decks: PROBLEM Slide (Deep Dive Part 2)
Ed Kang (CFXO) · 4,263 words · 21 min read · EN-ORIG

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You are watching this video because I'm helping you with your pitch deck. You're either part of startups.com or another community or program that I participate in and I'm helping you raise capital, especially if you're an earlystage founder raising an early stage round. I've identified that you need help with your problem slide. So, I've created
this video to do a deep dive and go through all the feedback so you can get it right away and work on your deck and send me your new problem slide and we can continue on developing your pitch deck. Just a reminder, if we haven't met before, you can look me up, but I have
raised over $100 million for my startups, other startups, as well as startup funds. I've raised capital for seven startups. I've exited twice. I work with the team that has raised over $750 million for other startups that have gone on to raise billions by public markets or by an exit. Every week I talk
to investors. Every day I'm talking to founders and I see what is getting funded out in the current market condition. So, I want to share that with you so you can get access to everything right away because I will never point out a problem with your pitch deck unless I'm willing to be part of the
solution. As a reminder, this is for chief funding execution officer, my system for raising capital. And for a screener introduction deck, the one that goes out with cold call or the first one that the investor sees from you. We've got these slides and we're on slide number two problem. We're going to go
through each one of these through this series. For the problem slide, you want to have these elements. First is a simple and stark summary headline sentence. Simple and stark are key operating terms here. Next, size of the problem. This is who has it and how many. Scope, why the problem exists, severity, cost if the problem is not
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