How to Become the Most Famous Expert in Your Industry (Full Course)

If people pay you for what you know, your judgment, your expertise, your taste, this is the most important video you're going to watch this year. Here's why. In every industry, there's one person who isn't the best at what they do, but everyone knows their name anyway. You can probably picture them right now. Their name comes up in rooms

they're not in. They get the inbound leads. They get the speaking slot. And you sat there more than once thinking, "I'm better than that." And you're probably right, but it doesn't matter. The best known expert beats the best expert every single time in every field and it isn't even close. Here's the truth. There are two kinds of experts

and almost nobody chooses which one they are. The first is the secret genius. They're brilliant at the work head down doing it in private just waiting to get discovered. And every industry is full of them. Some of the best people you've ever worked with are secret geniuses. And most of them are going to stay that

way until the day they retire. And you know if you're one of them cuz your life has a certain shape to it. You know, every new client starts you back at zero. You explain your process from scratch again. You justify your price again. 10 years in and every call still feels like a job interview. And that's

the weeks where the phone rings at all. The other kind is the known expert. [music] Not necessarily more skilled, often less actually, but the right people find them and trust them before they've ever even met. So, their first call doesn't start at zero. It starts at yes. The client's already watched him think and they've already decided.