Invisible On Google? Do This To Rank Up

It's hot in Houston. Heat index over 100. It rained a couple days ago and every yard in Harris County just turned into a mosquito farm. Somewhere out in Katy right now, there's a woman standing in her kitchen at 11:00 p.m. staring at something moving on the counter. So, she reaches for her phone. Whoever answers

that call is going to keep that customer for the next 6 years. And every SEO guru in her city's feed is telling those pest control companies the same two things. Go get more reviews. Wait 6 months. I run a 7-figure local SEO agency. We manage hundreds of local businesses across the country and everything I'm

about to show you is what we do for real clients every single day. Today, I am searching pest control Houston live and I'm going to show you which businesses Google is actually giving that call to and whether review count has anything to do with it. All right, here we go. Let's get into it. Pest control Houston. So,

obviously I'm going to ignore the sponsored results. I'm going to come right down to the top three. More businesses is going to allow me to see more than the top three. No one ever hits that. So, these top three are basically winning. Now, I'm obviously not in Houston. So, a couple of surprising things here straight away.

Houston pest control, 232 reviews, 4.8 average. We got Bulwark, a better average with 5,000 reviews and Barret, the same average with 8,500 reviews. So, Barret pest control has 40 times as many reviews and they're being outranked by Houston pest control. Now, this is somewhat annoying to me. Right, I am personally offended by this. Google

tells us that exact match keywords in your business name won't help you rank higher. We've seen that this is false, that this is misleading, that this is incorrect for quite a while. If you take your current GBP and you add your target keywords into your business name, you generally see a ranking improvement.