The Truth About Pinterest Keywords: Boards vs Pins

I suddenly feel like we're going back to basics and honestly in 2026 I'm all for it. >> [music] >> Most people think that Pinterest SEO just means putting the keywords everywhere and hoping for the best. But it's not just your board titles, your pin titles. It's not where you place your keywords so much as the intention

behind it and what those places are going to do with those keywords once they're put there, right? So, if you're creating a board title and board description and the keyword you put in that place, it's not going to matter much if the content you put on that board later doesn't bounce. So, we're

going to talk today in some depth about Pinterest SEO, boards and pins and what matters where. Now, if you don't really understand the difference it needs to, you're going to end up with boards full of pins that go nowhere and that's not really what you're out. It's not what I'm about either. I suddenly

feel like we're going back to basics and honestly in 2026 I'm all for it. Now, I'm going to use an example of a business today in this video that was present in a recent ask me anything that I did here on the YouTube channel of Jana and it's a person that works in the tea space. They

have a tea website. So, that's the example I'm going to bring you today as I'm walking you through this process. And I just want you to understand that by the end of this video you should walk away feeling the difference between board SEO, pin SEO, truly the difference between both of them. If you still feel confused by it, just

leave some comments down below and I promise to do my best to read them and respond. So, let's talk about the role of boards when it comes to Pinterest SEO. For the tea creator I put together a small list of Pinterest board examples that they could use on their profile and these are backed up by keywords. So, I'm