How to Build an Unforgettable Personal Brand | Chris Do

Personal brand is about who you are, understanding your voice in this world, your values, and being able to communicate that. It's devoid of you trying to make money. >> Chris Do is [music] an expert when it comes to personal brand. He's an Emmy award-winning designer and founder of The Futur, [music] which he's grown to

2.8 million subscribers on YouTube. >> If you want to develop your personal brand, you need [music] to know what your keyword is, what you want to be associated with. So, when people think of this word, they think of me. The vast majority of people who speak about personal brand, [music] the 99.9% of them, I'd argue they're not working

on their personal brand at all. >> What are they working on? >> They're working on their marketing funnel calling it a personal brand. >> It actually all starts with figuring out who you are outside of what you've built. >> Do you feel like you know who you are, your identity? >> Um >> Can we get real vulnerable?

>> Yeah, we can do that. >> Halfway through this episode, he actually turns the interview around and he starts coaching me. >> I'm asking the questions now. >> [laughter] >> Yeah, you're in charge. >> I want to write in your notebook and I want to map [music] some of this in case something comes out.

>> This was one of the most special episodes I've ever recorded on this show, and it's because of how Chris shows up and the things that he teaches for you to change how you show up as a creator. >> Have you shared this before? >> Uh >> Oh my gosh, this is going to be juicy

episode. You said we're we're not going to go that deep, but we're going to go real deep, okay? >> No, actually I see it. The complete opposite. >> Thanks for sharing that story and for being real with me. >> Thanks for drawing it out. >> Oh, we're not done with the drawing yet.