Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound

Transcriber: Capa Girl Reviewer: Wendy Morales So, where do you start when you have a program that's about integrating lives with passions? Well, you start with "why." Why? And that kicks us off for the first speaker tonight - Simon Sinek and his talk "Start with why." Simon Sinek: We assume, even, we know why we do what we do.

But then how do you explain when things don't go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: why is Apple so innovative? Year after year, after year, they're more innovative than all their competition. And yet, they're just a computer company.

They're just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media. Then why is it that they seem to have something different? Why is it that Martin Luther King led the Civil Rights Movement? He wasn't the only man who suffered in a pre-civil rights America,

and he certainly wasn't the only great orator of the day. Why him? And why is it that the Wright brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded -- and they didn't achieve powered man flight, the Wright brothers beat them to it.

There's something else at play here. About three and a half years ago I made a discovery. And this discovery profoundly changed my view on how I thought the world worked, and it even profoundly changed the way in which I operate in it. As it turns out, there's a pattern. As it turns out, all the great and inspiring leaders and organizations in the world --