At-on besoin d'une agence pour créateurs noirs en France ? S4E05

Do we really need a specialized agency for Black content creators? A content creator, therefore not, had asked this question on YouTube which I found extremely interesting because he had named me as the person who could be likely to create this agency. For what ? because, based on the contracts I had and the connections I had

, it seemed legitimate to me. I think there are people even more legitimate than me that you may not know, I'm not going to say their name because I don't want to shine a light on them if they don't want to shine a light on themselves, but who are very well established, who

know the brands very well, who are very, very, very close friends with decision-makers and who can do things. There are also existing agencies like Yard, to name just one, that promote black creators with highly attractive brands and contracts . You only have to look at what they did, for example, with real words in the United States during the

World Cup. So there are relays that exist and yet we feel at least in the population that it may not be enough. Isn't that enough? Or is there another problem between the diversity of creators that exist, and I am part of it, and what brands need, and especially what parallel can be drawn

with the United States? I think that could also be very interesting. Let's begin right away. For me, you should know that I had an agency called Paris Trlab which notably worked with them on the subject of Asia. For what ? because this agency specialized in promoting Asian culture. So I was one of the

founders. You should know that I have known Asian culture very well for years and years and there was a subject that was really interesting because there was an explosion of Asian talent and at the same time there was no response in terms of business, in terms of promotion in films, in ads and so on, a bit like the Black people.