YouTube Instagram TikTok How it works FAQ

The fastest way to turn talking videos into clean, searchable text. Free, private and no account required.

About

Built by Rishav Raj with one goal: free transcripts for everyone.

rishav@yttotranscript.com

Transcribe

YouTube to text
YouTube with timestamps
Instagram Reels
TikTok videos

Learn

How it works
FAQ
YouTube transcripts guide

More

Chrome extension
Contact
Privacy policy
Terms of service

© 2026 YTtoTranscript. Made for creators & researchers.

Not affiliated with YouTube, Instagram or TikTok. Respect creators’ copyright.

The Strategy Behind Product Pins on Pinterest — Transcript · YTtoTranscript

Home/Transcripts/YouTube

YouTube Transcript

The Strategy Behind Product Pins on Pinterest

Heather Farris · 2,616 words · 13 min read · EN

Watch on YouTube

Share X LinkedIn WhatsApp

Below is the complete, readable transcript of The Strategy Behind Product Pins on Pinterest by Heather Farris on YouTube. Read the full text, copy any part you need, or generate a transcript for any video with our free tool.

Now, the presence of an actual human holding a product in a scene is what drives that emotional connection in the brain. Not every product pen on Pinterest is meant to sell. Some product pens are meant to inspire. Some are meant to help people to see the product in their own lives to create emotional connection.

and some are meant to help people make decisions about what product it is that they actually truly want. In today's video, I'm going to talk to you about the strategy behind product pins on Pinterest and how you can employ this into your own e-commerce Pinterest marketing strategy. Hi, my name is Heather Ferris and I'm a Pinterest

marketing strategist and educator and I have been doing this for the better part of a decade. So, in today's video, I'm going to walk you through exactly what a product pin is and what a product pin isn't. Now, let's start with what product pins are not. Number one, product pins are not just a product on a white

background. In fact, if you are only making product pins on a white background and you're not seeing sales or saves or engagement, that could be part of your problem. and the break happening in your strategy. Now, product pins on Pinterest are not just Instagram graphics either. And I know here on the channel, I've talked a lot about

connecting your Instagram account to your Pinterest account and getting that claimed, but Instagram and Pinterest ultimately are different marketing platforms with a different purpose and user intent behind them. Now, product pins on Pinterest actually sit somewhere between inspiration, search, and decision-m. In fact, Pinterest says that they are a fullfunnel marketing platform. And you might have heard me

Transcribe another video

Paste any YouTube, Instagram or TikTok link to get a free transcript.

Free · No sign-up · Unlimited

Add to Chrome — transcribe in one click

say that a time or two if you are a regular viewer of the channel. And I still firmly believe that that is true. Even with all the AI slop that they refuse to take care of, um, I still feel like that is ultimately true. It is still a platform that drives a ton of

traffic to external websites, including e-commerce businesses like yours. Now, you might be asking yourself, does this also apply to digital products or services that I sell or affiliate products? Or is this strategy only applicable to products that I might sell if I were a shop owner selling physical products, whether I'm drop shipping them

or whether I mail them from my own house. And the answer is yes. It applies to all product sellers. And I'm going to touch on that briefly as we move through the video. But today's examples of actual product pens are very much physical product examples because I feel like I can talk you through that a lot

easier than just digital products. And I also feel like I've neglected my physical product sellers quite a lot on the channel. So, I want to touch on this for you guys because I have talked a ton about digital product sales and how to make digital product pens here on the channel. So, if you are looking for

that, there is an entire playlist on how to make pens here on the channel. Screen sharing a little bit with you. I've actually prepared some Pinterest images and templates that I think speak really nicely to the examples of product pens I'm going to tell you to make in your strategy. There's actually three three

types of pins that you should make in your e-commerce product strategy for Pinterest. And the first one is product forward pins. Now product forward pins are really designed to help people see the product directly. So product pens like this page here, page eight, this is a lifestyle pin that is styled. This pen

helps people to see the product really clearly. It also supports search. So if someone's actually searching for let's say it's a skincare product which is shown in this example then in this example with the text overlay on the actual image Pinterest can index the text on that image and that helps to and

that helps the pen to be surfaced in search. It also really helps to answer the question from the viewer's perspective of what is this? In fact, I put some notes on each page, and I'm going to walk you through what those notes actually are. So, this specific pen really helps to sell kind of a

feeling. We're we're seeing the product in this scene. Um, this helps to evoke like, oh, that's a really nice like that looks really nice. I really like that that moisture. Oh, that looks like something I might like. The product fits into the overall scene. So, whoever shot this image was shooting this image as an

example or this is a stock photo obviously, but as a photo that showcases and pulls people's eye towards a certain thing in this image and that's this bottle. It helps your viewer to imagine the moment, not just the purchase. It drops them into this scenery, but this is still very much a product forward

image. Now, image number nine is a product pin and it's a hero shot. It takes out kind of that background imagery that we saw in image number eight or page number eight. And we see kind of that foggy background, but the product is the focus of this actual image. And there's text overlay on it

and all of that. So, it's still very much a product forward pin, but it's styled, so it still looks nice, but the product is the whole point of the pin. Now there is some text overlay here that helps to also drive that indexing and that user search behavior. So there is an SEO driven text overlay on this that

helps to support what's in the image as well. It also has a box for a really strong call to action which you could change from learn more to shop now or shop the collection, buy now, you know, any of those more like ready sort of actions that you want someone to take. Okay, so pin format number two is a

lifestyle or use case type pin format. Now, page eight here, this lifestyle pin styled overlaps between pin number one, which is product forward, and pin pin type number two, which is more lifestyle or use case forward. And that's okay. I fully expect people to be creating pins or accidentally create pins that fit

multiple needs. It's just it's going to happen naturally because we know our products and we know how we want people to see them. So if they end up fitting in multiple different pin types that's fine. Now the lifestyle type pins drive emotion or emotional connection. It helps to encourage saves but also can

help the viewer to imagine ownership. So this one along with number 11 which is here which is just an image of women using a product and number 12 which is a text overlay but the woman is actually in the photo. These are selling a feeling, a routine, a ritual, um a moment, a lifestyle. So we're not just

selling products as product sellers. we're also selling those other things. We're selling health, we're selling wealth, we're selling relationships. So, your imagery can help to speak to those things. So, nothing really about this image specifically page number 12 of a lifestyle pin of a product in use is selling the product directly or even

asking for an immediate purchase. This one is more asking the viewer to save and kind of imagine themselves in this moment with this product. I myself would love a day where none of my family's in the house and I can just be in a robe in my bathroom in Arizona with my skin care

routine and maybe my laser hair removal tools and like all of my favorite things and I could have a spa day. But alas, that is not where I'm at right now in this moment. So, I can imagine it right through this image. I can put myself there. Now the presence of an actual

human holding a product in a scene is what drives that emotional connection in the brain and helps us to perceive ourselves in that moment. So if you can take photography like this for your own products, I do think that it can help overall. Now, there are different scenarios with people selling products that you can't actually like physically

hold it in your hands because it's something that's mounted on your ceiling or it's something that's mounted on your wall, but you can still place humans in those scenes with those products and that helps to bring the human element in. So just remember these particular examples, especially this one here, which is identity, don't necessarily

sell the product. They sell what comes with it as a result of having the product. So the last example of a Pinterest pin that you can make in your strategy is a comparison pin. This is typically where we feature one or more images of our products on the same image in the same pin and we allow people to

decide. This is called consideration. This is actually the kind of the middle of the road of the customer journey actually. And this pin doesn't really push one specific product or one specific outcome. It helps to people to decide between products. This verse this. I have an example of a favorite skincare brand that I use in comparison.

So this skincare brand specifically has two different moisturizers that they sell. They also have two different face washes. Each each of them are different in kind of the use case or you could use them together. And then they have a recovery cream as well as eye cream and a another like serum type thing. But all of these could

be layered and used in conjunction with each other except for the moisturizers, right? These two moisturizers do two totally different things for totally different people. So, the one that I use all the time is a heavier moisturizer. It's for people that have more dehydrated skin and maybe a compromised skin barrier, which I could probably do

without that now that I have kind of like recovered from certain issues that I was experiencing, right? And then I could swap to their other moisturizer, which they have, which is for more dry prone skin, combination or oily skin. but it's really for people in more humid climates, which is where I'm at right

now. So, as I kind of explain this to you, you can kind of envision how you could use a comparison type pin in your own product pin strategy. So, comparison pins or decision pins help people to ultimately make a decision. They help people choose, but they can also help people to reduce hesitation.

They can also stop people in their tracks and force them to go back and look at another product that they were just looking at and be like, "Oh, does this product have this feature, this feature, this feature, or this ingredient, this ingredient, this ingredient, or does it do this, this, or this?" And then they can compare it to

the other one. So, it can help them to build confidence and ultimately decide, is this product right for me? Which in essence is a really great part of your overall strategy. Now let's talk about these different types of pins. So product focused or product oriented pins which is example number one. They really

help to build clarity and search. Product pin number two which is more of the lifestyle use case product pins help to build an emotional connection and can help drive saves. And product pin number three, which is those comparison style pins, can help to support decision- making ultimately driving people to conversion. I don't think I need to say

this again, but one pin rarely drives all of the conversion. Just making one pen for one product isn't really going to do it. But a set of pins can help to support the overall customer journey and help people to see your product differently. Now, I don't think I need to explain this either, but I'm going to

take a moment to do so and tell you again, especially if you're watching my videos for the first time, that Pinterest rewards engagement. So, if someone engages with your comparison pin on Pinterest because they just saw it and they found this in search, Pinterest is then going to turn on that engagement for your account depending on the level

of engagement that they made on the comparison pen and start showing them more of your Pinterest pins. So, then you have the ability to see the product pins, you have the ability to maybe see some of the lifestyle pins, and that's where your entire set of pins can really start to do a lot of work for you. So,

let's do a really quick fire list of common mistakes to avoid. Number one, only making lifestyle pens. Number two, only making catalog pens with products on white backgrounds. We want to see your product in use in a space per perhaps with even people in that space. We are going to stop making one

pin per product forever and only ever doing one pin. We're not going to do that anymore. We're not going to overdesign our pins. You can make this really simplistic here. I'm going to zoom out so you can kind of see all of these pins in conjunction with each other and how they all work. Something

else we're going to stop doing is skipping over comparison al together. We're going to add those types of pins in where we add multiple different products to grids like this example here and we can actually see how all of our products in our catalog could actually work together and support each other. Now, here's how you do this without

getting overwhelmed. Number one, take a look at these different examples of Pinterest pens that I have laid out for you in this video and just to start incorporating some of those pin designs into your own marketing. Number two, remember that Pinterest rewards clarity. Clarity in your Pinterest pins and in your messaging and pin copy. Don't get

too confusing here with exactly what your pen is doing. Ask yourself, what is this pen doing? Take it to ChatBT and ask, "What is this pen doing?" watch Heather's video over here and tell me how to use this. Okay. Um, without overwhelm or overthinking, thing number two is you already have enough products

and content on your website. You just need to diversify the types of pins that you're making in your strategy. So, number three for the overthinking crowd is make sure that you're using the right pin for the right job. Remember product pens, lifestyle pins, and comparison pins. These help to fit the different pieces of a customer journey, but they

also help fit the different reasons why someone would purchase your product in the first place. For more information about Pinterest marketing strategy for e-commerce, you can head on over here and watch videos in this playlist. Or you can join Pinprofit Academy and you can get one-on-one support. The option really is up to you, but I will see you

in one of those