Club Deportivo Municipal - The Thousand Sponsors of Muni (case study)

[music] >> A Peruvian football club founded in 1935. Loved by millions. Despite its glorious history, now it plays in the third division. [music] >> [music] >> The downfall cost Muni everything, but nothing was so devastating than losing its main sponsor. [music] But the one thing Muni never lost was the passion of its fans.

So, how can we turn that passion into a real sustainable source of financial support for the team? >> [music] >> Introducing the thousand sponsors of Muni. A sponsorship platform that allows [music] a thousand small businesses owned by fans to act collectively and financially [music] support the team with micro donations. We redesigned [music] our jersey,

turning it into a grid of 1,000 micro spaces, each one available for a small business. [music]

>> [music] [music] >> But this was a lot more than visibility. >> [music] >> Each sponsor unlocked real benefits and business value. They became official Deportivo Municipal [music] merchandise retailers. They were recognized as verified supporters [music] by the fan community. And they gained royalty-free access to the team's players to promote their businesses.

The response was immediate.

Fans embraced it, business benefited, and the team started to get back on track. >> [music]

>> A true win-win >> [music] >> for the club and its community because when passion becomes collective action, [music] it can achieve anything. The thousand sponsors of money.