How To Become A Master Storyteller

today we're talking about storytelling if you want your content to perform better you need to learn how to tell better stories so in this video I'm going to walk through my six favorite storytelling techniques that will massively improve your content after watching this I guarantee you will think differently about the way you write

scripts and make videos by the way I'm Callaway I've pulled over a billion views on short form video I've got 500,000 followers and I think about this stuff all the time all right let's dive in tip number one is what I call the dance all great stories are like a dance between context and conflict you give a

little context the characters on a mission they're doing something and then oh oh no here comes a conflict you give a little bit more context the characters have solved that first conflict they're on their way and then oh oh no another conflict this dance is how you keep the viewer locked in it could be a feature

film or a short form video the dance is always there now why does this work conflicts create open Loops in the brain and then context helps close those Loops the best explanation I've ever seen for how to tactically implement this dance idea is from Matt Stone and Trey Parker they're the ones who created South Park

they were giving a talk at NYU watch this we found out this really simple rule that maybe you guys have all heard before but it took us a long time to learn it but we can take these beats which are basically the Beats of your outline and if the words and then belong

between those beats you're basically you got you got something pretty boring what should happen between every beat that you've written down is either the word therefore or but right so so what I'm saying is that you come up with an idea and it's like okay this happens right and then this happens no no no it should