Harvard i-lab | Startup Secrets: Go to Market Part II - Tactics

Thank you very much, Jody. So, uh tonight, I think it's going to be a lot of fun for those of you who had to endure me in the last session because we're going to talk about how you actually do this stuff. All that theory we were talking about last time should come into practice. And I'm going to

actually even cheat at that point because I've got people who are going to do that for me. And they're going to tell you the real-world examples of it. So, let me introduce them. Uh first of all, Mike, if you'd just like to stand so people know uh we're lucky to have Mike Volpe

here as the CMO of HubSpot. And Mike is going to talk to you about inbound marketing tonight. And uh it's a whole subject that they pioneered at HubSpot. So, we're going to have a great uh basis to engage with him. And then, I'm also very happy to have UniDesk come back and tell us how they've actually

managed to double their business year-on-year 2 years in a row since they were last here. And talk about how they built their sales and marketing machine to make that happen. But, we made this very integrated because they're actually using HubSpot as one of their tools. So, you'll get to hear the theory and the

practice from them. And I'm going to also encourage you to do something different tonight, which is to make sure you get your questions answered even if you're too shy to raise your hand or you're too busy with your food. Um you can tweet them. So, uh just tweet to @mjskok. Uh if you forget the handle,

it's up on the top of the the uh the slides there. Or use the hashtag startup secrets. Um and we will try to make sure that we get your questions answered either during the course of this evening or afterwards if necessary. So, with that, let me jump right into the agenda. So, if you remember last time we talked