Learn 97% of Sales in 52 Minutes
Sabri Suby · 11,753 words · 59 min read · EN-ORIG

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I've been in sales for over 18 years and have done over $300 million in sales in my own companies that I personally operated and have generated over $7.8 billion in sales for my clients. And these are the 13 hacks that I wish I knew earlier. And if you watch this video and actually apply this knowledge,
I have no doubt in my mind that you going to make more sales than you possibly know what to do with. Starting with hack number one. Most sales people completely obsess over objection handling. They want to know the close that they can whisper into a prospect's ear and just have them buy with as least
resistance as possible. [music] But the thing is, if you find yourself always at the end of a sales call and then you're just hit with a wall of objections, that means that you're doing a poor job in discovery. Because the sale isn't closed in the close, it's actually closed in the discovery. But most people don't
ever want to come to terms with this. If you do an incredible discovery with a prospect and you find out all the intimate problems, what they've tried in the past, what's working, what isn't working, and if you're able to unpack that and do a very thorough diagnosis, then that prospect automatically assumes that you have the answer to their
problem because you are literally finding out exactly what that choke point is that's causing all of these problems. And then if you're able to articulate their problem better than the prospect can than themselves, they automatically assume that you have the solution. [music] Because a transaction takes place where value exceeds price. And the way that you eliminate a lot of
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