Music Business pt 1 S2E22

Hello everyone, welcome to this podcast, as you can see, with a unique setting. Today, you are in season 2 of hacking his future. We must be about halfway through the season now. So if you haven't listened to the previous episodes yet, go listen to them, especially in audio, because they are all available for all of season 1 and

season 2 is available in audio. And there, if you discover it on YouTube, you have the entirety of season 2 on YouTube. Today, the format is still on the theme of the future, but we're also going to look at the musical aspect, the world of music, because I recently did a format to see a bit of it, and also because the person who was

talking about it recently, who has much more experience than me, by the way. Charlotte with the pattern. But I want to share my small contribution with you, not only as an entrepreneur but also as an entrepreneur in the world of entertainment and music. So we're going to spend, let's say, 3/4 of an hour, an hour

together analyzing this little point where [music] artists and you are very, very numerous, especially on TikTok, on Instagram [music], and I see a lot of errors and omissions in the kings. Even having worked with quite a few artists in the music industry, artists are incredibly stubborn when it comes to making people understand that your music and the

quality of your music is only 4% of the work. I know this might shock you [music] but your music is 4% of the work. 96% of the work is everything else, and of that 96% is what you hate as an artist. Here we go. [music]

[music] [music] For those who know, I have uh I have worked with artists like Husky who was recently signed for example to the 92. I helped with Chebé's Planète Rap and his communication on his first album, Skylandré. I think this is his first album, at least to my knowledge, after his XV Barbare Media adventure, which you