How I'd Use Education to Sell the Main Offer

Uh, my name's Nick. I sell salon coaching and business solutions to salon owners. >> Okay. >> I'm doing just about 2 million a year in revenue. I would like to be at 100 million a year in revenue or evaluation. >> Okay. >> And what stopped me was I actually own hair salons, too.

>> Very different. >> [laughter] >> Uh, I own hair salon, so I talked to Ed. I got the line of permission, so those got to go. >> Wait, what was the other business? >> Hair salons. I own brick and mortar. >> Okay, so you have brick and mortar and you Yeah, yeah. >> I'm doing a thing and I'm coaching a

thing. >> Yeah, yeah. We don't want to leave money on the table. >> Got it. So, my coaching offer that's where it gets tricky. >> Okay. >> So, I coach you, I help you, you're doing great. It's like done for you. Well, teaching how to do it and you're like, it's too much for me, so I'll do

SEO for you. Then I'll build you a website. >> Yeah. >> But, the website's like a main like the main source of how I track clients. So, I do it on the back end of retail. So, instead of someone looking for a haircut, I sell a popular brand. So, TikTok was viral with like Amika. So, I

just set a shopping campaign up a shopping campaign up for Amika. They find Amika. >> Amika? >> What is a hair line? Like a hair product. >> Got it. Sorry. >> Color wow. You should know. >> Of course. >> And so, now they're in my world. So, I can retarget on meta, retarget on

Google. They buy the product. I put a gift card in the box. They're down the street. They become my service client now. So, I teach them that. But, they're like, how do I build a website? I'm like, oh, I'll do that for you, too, for more money. So, my money model is like