How to Build a Product that Scales into a Company

[Music] [Music] What we're going to talk today about is how to build a product that scales into a company. It's uh you know it's it's super it's super common that when you start a company, you start with the product. So for those of you starting companies, did you have a bolt of lightning where I've got a product idea

and that was the genesis for starting the conversation or or did you spend time deep in an industry where you understood a problem and decided to explore different products? Who who's started their thinking with a product as opposed to as opposed to a market? By the way, most people do. That's not that's I'm not

trying to uh I'm not trying to imply that that's not the right way to do it. It's the right way to do it. Um, but it doesn't always scale into a company. And so what we want to talk to you about today is about how you take that product idea and how from the beginning you can

build in things like thinking about go to market, thinking about pricing, all the stuff that turns it into a big company as opposed as opposed to just thinking straight about the product. So the agenda today is to talk about something that we call the the company gap. Um, and then talk about how we

actually design products from the get-go to span to span that gap. And that involves both designing for product go to market fit. And by go to market, I mean you can actually design products to make them easier to sell and that's super important. Um, and then you can architect a business model on top of

that which helps you scale your selling. So pricing and all of that stuff. So we're going to talk about talk about all of that stuff today. So the problem you've heard the term uh minimum viable product you've certainly heard the the term product market fit um you know but it often doesn't get enough