India's Lace Couturier on Real Luxury, Smart Money & What's Worth Passing Down | Masoom Minawala

But what mistake do you think many Indian brides make? Brides are becoming quite experimental these days. You know, they don't mind wearing a tuxedo with a veil and a hat. No one wants a heavy lehenga that leaves marks on the waist. Nowadays, everyone wants comfort. Comfort is the main thing. Maybe your veil can be

turned into a dupatta later. I wanted to create a design for a woman who wants to have fun. It's her day. She wants this freedom. What's the craziest thing you've ever created for a bride? We all seek recognition, and when we see a logo, we crave the approval we didn't get as children. This

rejected child lives inside, and I think that's where brands make good money. For me, luxury is something that is timeless. This is something that can be passed on to the next generations, not just shouting about logos. No one wants to spend Rs 8-10 lakhs and then have it just sit in the cupboard.

How do you distinguish something luxurious from something simply expensive? We all seek our own identity . I got married at 22 . I barely understood what I was getting myself into . You're talking about what's being sold to us as a luxury. This is labeled as a luxury , but in reality it is

not. For years I thought that expensive meant quality. And then I started paying attention and realized that the price tag and craftsmanship were almost unrelated. Some of the most expensive things in the world barely hold together. And some of the best- made things don't have a famous name at all. So how are the

rest of us supposed to see the difference? That's why I met with Isha Jajodia, who is probably the closest thing to a true luxury expert. She creates clothes in her own way . Hundreds of hours completely by hand. She works with lace, the most demanding fabric of all possible. The one where no flaw