Matriz Ansoff aplicado al caso Lemon Magic

Okay, let's get down to business. Today we have in our hands a spectacular analysis, one of those that are absolutely key to tackling test 1 of business management at the IBE. And watch out, because we're going to thoroughly analyze the Lemon Magic case. A company that literally transforms trash into an innovative business model

, right? That's what it's about. It's amazing. Take a look at this. Who would have thought that something we would normally end up throwing away after squeezing a lemon, a simple peel, could be the key to mastering an entire business strategy? Well yes. And throughout this analysis we will see that it is not only an

ecological marvel, but also a masterclass in innovation and how to achieve a textbook competitive advantage . Come on, the perfect pillars to get the highest grade. Today's plan is very straightforward. First, we will see that jump from the linear to the circular model. Second, we will analyze their unique value proposition. Third, we will explore how to

grow using the famous Ansoff matrix. And fourth, the always complicated challenges of financing. Point number 1. We move from linear to circular. And this is where the big problem with waste lies. Look, the contrast between these two worlds is brutal. On one hand, we have the traditional linear economy model : extract, manufacture, and discard.

Imagine the case of Citrus Squeeze, this regional juice manufacturer that was spending an absolute fortune sending tons of peels to a landfill. It's crazy, especially when you consider that millions of tons of citrus fruit rot every year worldwide. But, faced with this absolute disaster of inefficiency, the circular model comes into play: reduce, reuse