Value Props: Create a Product People Will Actually Buy

[Music] [Music] value props is one of the most important things that we could possibly spend time on because the number one reason that companies fail is because they're not solving a valuable enough problem and therefore they don't create the value that's worth investing in and therefore they fail in their basic form of meeting

a need so what we intend to do today is to both help you understand how to define the problem you're addressing or the opportunity you see and then actually evaluate it and then finally create it and this is one of the few workshops where I will tell you that we do have an answer usually you hear me

say we there are no answers and I'm going to ask a whole bunch of questions of you the only answer I'm giving you though is a framework and it's a framework for where we're going to go so let me jump right in and get you there so you can hear exactly from the

beginning how this framework uh set of activi is going to come together so as I said first of all we're going to Define then we're going to evaluate then we're going to build one of things I want to tell you right off the bat is that I want to get rid of the idea of ideas

it's an terrible thing but most people come to me and they say I've got an incredible idea for X Y and Z well ideas are two a penny sorry I should say to a cent um but what they really are is free floating they don't actually have meaning until you can address some kind

of a problem or opportunity with them so that's why that first part is so important and then of course once you start building a value proposition we want to be able to evaluate it so you yourself not me or anybody else can Jud judge whether you've got something that is really going to be compelling and