Your biggest advantage is no one knows who you are

Do you want to hear something absolutely insane? If nobody knows who you are, it's actually a good thing. And so imagine this is you and you're here because you have no followers and of course you're very sad by that or at least you think you are. Maybe you're crying very sad tears, right? And you

don't have this massive audience like these big celebrities or influencers do. And I'm just going to explain three reasons why this will help you win. My name's Alexi. I'm the founder of acquisition.com. We make huge sums of money that are unreasonable. Uh so much so that I can have unnecessary extra camera angles like this one and this one

and this one. But I will give you my my quick disclaimer which is that everything that I'll share with you um I'm an experienced business person and marketer and so these are no way promises that you will achieve anything at all. Mostly because most people do absolutely nothing. That being said, let's dive in. So number one is that

you're an underdog. So the first and most important point of being unheard of is that every position actually has an advantage. And so for example, let me tell you a story. So I had a company called Allen, which I ended up selling 75% of um four years ago, 2021, however many years ago that was. While I was

working inside of Allen, we had B2B customers, we had agency owners. And so an agency owner got on the phone with me and he actually was serving gym owners. Now at the time I still owned Gym Launch, the company that I ended up selling also in 2021. He said, "I feel like it's not fair that I have to

compete with you." Now, mind you, I'm like here trying to help this guy grow his business, even though he is technically a competitor of mine by selling to gym owners. I made this point to him that I thought was worth making probably for you, which it doesn't really matter where you're at in