The "gross" idea that built a baby product empire

Chelsea Hersshorn is the [music] founder and CEO of Freda, the brand that sells products for babies and parents. It started with one iconic item, the [music] snot sucker or nose Freda. Hershorn was a bankruptcy attorney, then lawyer for the Miami Marlins. When she became a mom, she tried a strange little device that surprisingly worked. That

experience changed everything. Hershorn bought the small business selling the device and grew it from a garage operation into a 50 product brand designed for all of the messy and real moments of parenting. A 2025 CNBC change maker, Chelsea Hershorn is in the changemakers and power players spotlight. [music] Chelsea, thank you so much for joining

us on changemakers and power players. I think I last saw you at our changemakaker summit in LA in April. You were on stage. It was incredible. And the dinner afterwards was so much fun. so many spectacular women. But I've been familiar with your product for a lot longer. Your iconic product that started

Freda is a product called the nose Freda. >> Yes. >> Which I first used. It is commonly known as a snot sucker. Oh yes. >> On my now 14-year-old son. >> The grossest thing you'll ever love. >> It's the grossest thing you'll ever love. I became obsessed with it. I now gift snot suckers to all my friends when

they have babies. Um, so why don't you explain what this snot thucker has spawned and and how you got into the snot sucker business? >> Well, first of all, thank you for having me. So touched to be recognized in that way as a change maker. Never really thought of myself as a change maker,

oddly enough. Um, but really proud of the recognition and yes, I have a very ciruitous route to the baby world. Started with a snot sucker. You know, fast forward almost 11 years, over 150 products along the lines of infant health and wellness and feminine care and really sort of built the brands in