If you're a Marketer You Need This Tool

Marketers, freelance marketers, [music] CMOs have a problem. That is they keep getting fired. And the reason they're getting fired, I think, is because people are unable to tell what you're doing, the value that you actually [music] offer. We are going to solve that problem today. The second problem we're going to solve is your marketing

just isn't working. If you're a business owner, for example, and you have to do the marketing yourself, your marketing just isn't working. And it's probably [music] because your message isn't clear and you're not following a specific strategic campaign that actually get a customer's attention and [music] convert that attention into sales. With that,

let's get started. You're listening to the story brand podcast based on Donald Miller's best-selling book, Building a Story Brand. The story brand framework is made up of seven key elements, all of them anchored in one powerful idea. Your customer is the hero and you are their guide. Each week on the podcast, you'll

get exactly what you need to [music] craft clear messaging that connects with more customers and grows your business. Now, let's dive in with your host, Donald Miller. Did you know the average tenure of a CMO is about three years? That's crazy. Not only that, but 90% of CEOs do not trust their CMO. The same problem trickles

down. If you are a freelance marketer, you get oneoff jobs doing websites and then people don't trust you anymore. Not only that, they blame you for their problems. You create a new website, the the sales didn't go up, all that kind of stuff. It's a real issue. And I think the the main issue is not that you're