13 Years of No BS Business Advice in 79 Mins

I've been in business 13 years I've sold nine companies my last company I sold for $ 46.2 million my current portfolio at acis.com just over $17 million a month and I'm going to compress 13 years of business advice into this one video number one have something extremely expensive to sell that you never even

plan on selling I learned about this anchoring tactic from a friend of mine and he said listen man you can just put something on your menu of items or services that you sell that's 10 or 100 times more expensive and just by having it there it'll anchor everything else on your menu or the rest of the prices that

you have and just make it something that if someone actually bought it you'd be stoked that they did but what ends up happening is that one you'll sell more people on your core offer because they have this big price anchor second it allows you to nudge up your main offer's price because related to the big one it

looks like almost nothing I was talking to a different friend of mine and I said hey you know you should consider just adding one of these things in and he had a weight loss business a very generic online weight loss business and so he added uh a six times higher price version of his offer and then the

craziest thing happened people started buying that more than his core offer and when he did that he tripled his profit overnight and so the thing is is that it also breaks you especially if you're starting in business out of this fear of raising prices by just saying hey there's no there's no way anyone's going

to buy this I'm going to make this so expensive no one's going to buy it and that's okay so you give yourself permission to just fly it out there but what you will find is that 10% of customers just want to buy the most expensive thing these are the whales and the only thing worse than making a