The Most Valuable Personal Brand Training You'll Ever Watch
Matt Gray · 15,010 words · 75 min read · EN-ORIG

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This is the most valuable personal brand training. This is how my personal brand collects about $15 million a year. What I wanted to do is synthesize basically everything I've learned from building my own personal brand over about the last 6 years now, but building media companies for around 15 years. 97% of our business
at Founder OS is all from organic content. For most of it, we've run zero ads. In fact, we've only started running ads 6 months ago. Those are the first ads I've ever started running in my entire life. So, Herb, Bitmaker, my previous companies were all run 100% off of organic. Over that duration of time, I've published
over 44,000 pieces of content, and I've been on X for some time. Although, just like many of you, started with nothing. The first media company I built was called Herb, as you guys know. That company was valued at $90 million around my personal brand with the stuff I'm about to show you. We've grown it to
over 3 million people now across all platforms. And so, I know you guys are building on platforms like YouTube, X, LinkedIn, and all that. And my hope is to not go from the ground level here, cuz I know some of you guys are just kind of like getting your sea legs on your content and personal brand journey,
all the way through to the vision of where it needs to go. So that also for all of you, I think, more than the tactics here, it's an identity that needs to get shifted in many of you to kind of be successful in this. So, obviously, this is like the stuff that we've also showed every Founder OS
member, whether it's folks in our low-ticket offerings all the way to high-ticket. These are the sort of systems that we show you, and I wanted to kind of put it in a bit of a crash course here today. Get those brain juices going over the next few days. The hope is here maybe you're able to take a couple of
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