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A NOVA ONDA DOS NEGÓCIOS PRA 2027 — Transcript · YTtoTranscript

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A NOVA ONDA DOS NEGÓCIOS PRA 2027

Raiam Santos McArn · 2,206 words · 11 min read · EN

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Below is the complete, readable transcript of A NOVA ONDA DOS NEGÓCIOS PRA 2027 by Raiam Santos McArn on YouTube. Read the full text, copy any part you need, or generate a transcript for any video with our free tool.

Hey guys, this is Ryan Santos, live from a McDonald's drive-through here in Arbon, France. I decided to meet my friends in Santropê, France, I've never been there in my life. I said, "Dude, I'm not doing anything, I'm going." And then I spend those 4, 5, 6 hours inside the car, just me and myself

thinking about a lot of things, listening to Charla. So, you guys who like videos with a pen in hand, videos without a script, videos where I philosophize about life, well, you can get ready because there's going to be a lot of that this time, you know? I'm still in Narbonne. There are , I don't know, about 400 km left to reach

Santropê. Guys, I'm a product of what's called the Creator Economy. What is the Creator Economy? In the year 2000, I realized there was a trend, and people my age were getting very, very rich in a certain business, which was creating content on YouTube. And I started making YouTube videos in 2012, when I was employed at an

investment bank in New York. It was mine, it was my side project. And look, I used to celebrate a lot when I earned $ 20 from AdSense, I celebrated a lot, a lot, a lot. We're talking about the year 2012, 2013. Dude, if you're abroad or you know how to use a VPN, my original channel, Ran

Santos, is blocked in Brazil. You can find the initial videos from that Ran Santos channel. I had a series called Fanfar Rayan where I told stories that were hard to believe, kind of like Naldo himself. But unlike Naldo, I had all the photos and videos of the stuff, and then I'd talk about it and just throw it out there.

Huh, why am I saying this? Because I am a product of the Creator Economy. Everything I've generated in terms of money and legacy has to do with cameras, microphones, YouTube, Instagram , online courses, public speaking, charisma, and engagement. These are the keywords, the key words of the talkator economy. I believe the Creator Economy isn't as popular as it used to be

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. And I'll explain why. Let's say I started recording videos in 2012, it's 2016 and this, man, is my 15th year as a public figure, making a living from my charisma, my voice, and my knowledge. Those 14 years alone would be a barrier to entry. Why? For a video to go viral and for a lot of people to know who I am,

I needed to have followers, people from my fanbase. What happened in, I don't know, the last four years, man, the TikTok and Instagram algorithms no longer favor people with a lot of followers. In other words, the gates opened for everyone. To make a rough comparison, think of the Moroccans from Cutha entering Spain with

open doors. Out of nowhere, 50,000 people entered that market, OK? In other words, things are going to change. What used to work won't work anymore. Why? Because we're talking about a city of 80,000 people where, out of nowhere, 50,000 Moroccan men of military age arrived. OK? Well, I believe that with TikTok, for example, you open a TikTok account today,

you record 10 videos, and one of them will already have 1000 views, and you don't have any followers. This is how algorithms work nowadays. Yeah, they kind of [snored] squandered that attention, that authority that was very concentrated. How did I adapt to this market nowadays? Dude, I created these frames to react to real-life situations. If you

stop to think about the people who react to real news, the vast majority are extremely anonymous. They're normal people, and I'm sure none of those guys, those groups over there, make any money. Why? Because of this effect of the Moroccans on being good, Ran, you are decreeing the end of the Creator economy. What is the new economy?

Okay, write this down, grab a pen and paper. It's called L, it's called Lonely Economy, the economy of loneliness. So, if you create a business or adapt your business to cater to lonely people, people who don't have friends or a sister, I think you'll be well- positioned, OK? I'm going to give you, I'm

going to give you three examples here, so you understand what a Lonely Economy is. I'll give you an example from my own personal experience. Look, [snoring] Kani West, he was a producer, he did beach music, then he became a singer, but his real success came with food, making sneakers, doing fashion things and

the cars. So he used his authority here to make money here. Starting in 2012, six years later, I used my camera expertise to make money in a business called Kobe. And what was Kobe? Look, for me it was a way to have friends and go out and travel with people, because I never had

friends, like, I was always an only child, I have autism-level traits. Man, I've always done everything on my own, I've never been a very social guy, no. And then came this time when I had a little bit of money, I wanted to have fun, but I didn't have anyone to have fun with. So I created a

masterclass group, a networking group where these people, who were my digital friends through a WhatsApp group or Instagram DMs, would have parties, networking events, and travel around the world together. This COB (Brazilian Olympic Committee) has become something quite big, because we created the under-19, under-25, millionaire categories, and Kifi herself, who came as an

offshoot of the COB. So, in quotes, I became famous for the content, but how did I make money doing that ? Selling friendship to lonely people like me. OK. What did I identify at that time? Look, today, man, to get into the COB (Brazilian Olympic Committee) the minimum was like R$ 12,000. There were people in their 40s and

80s, but the minimum salary was R$ 12,000 and you had to be under 25 years old. Now I ask you, a person under 25 who has R$12,000 (R$1,000) to spend and joins a WhatsApp group... She's not stupid, she made her own money. Generally, these people who make their own money, especially young people,

are very bright and very shrewd. People like that don't have friends. Why? Because she grew up, she tried to pull her friends along with her, but those friends had their limitations, and so on. Those friends were left behind, but she moved on, you know? So I identified a need, a weakness that needs to be addressed, which is that

very successful young men with plenty of money need people to split the cost of expenses or to travel with. Think about it, think about my case, man. You saw it a few times, man, when I wanted to travel with friends, I had to play the role of the black guy, Joe. Then Pedro showed up, he

worked with me, but like, he also came along, I was paying for it. OK? So, this was a trend I saw in 2018, I capitalized on it very well, many other people did it, and I stopped in 2023 when I had my daughter. Where are you trying to get to, Ran? Oh, that pain that was just a

microcosm in 2018, the microcosm of young entrepreneurs who had a lot of money, is now a macro pain. Macro. Everyone experiences this pain. Everyone experiences this pain. Beauty? So, let's go. Let me give you an example here, man. What I'm about to say might sound extreme, but the best-managed company in history is called

OnlyFans. Why? Because OnlyFans makes I don't know how many billions and has 20 employees. So, the way they basically calculate productivity and effectiveness for a company is by dividing your revenue by the number of employees, you understand? So, Facebook is much more effective than Google, much more effective than Facebook Meta, the other four, Nvidia, OnlyFez,

man, what does OnlyFez offer? Loneliness, OK? Loneliness. Why? Because if it was just masturbation, the guy would have opened X videos, you know? The guy who signs up for OnlyFans wants to show his muse that he 's there, look. He signs it. And you don't know, I mean, many of you will know, the real money

in OnlyFans isn't even in the subscriptions. The person paying to see a picture of her vagina. No no. The real money on OnlyFans is in that lonely guy sending Pix payments and private messages to women. Ah, denying 10,000 gives $50,000, I don't know what and so on, I don't know what. I'm going to

stop here because it's my turn. Bonjo. C'est combien? 12 10 carte s'il vous plaît là.

Thank you very much. Est-ce que je prendour ? there . Ah, thank you.

C'est un CBO avec Sprite Zé. Thank you very much, my friend. Est-ce que vous avez straw ? Je sais pas comment diton en français pour pour les drink pour les boissons straw. C'est s'appelle comment français p um pai s'il vous plaît. Well guys, I don't know where I was. Ah, I was saying that OnlyFans is the

best- managed company in the world, and it operates in the loneliness economy. Next. I was talking about COB, man. Casé TV, guys. What did Casé TV do well, while G TV, despite having a lot of money, is having difficulties? Dude, Casé TV acknowledged and understood that this weakness exists, this... how can I put it?

This is a real weakness of Brazilian people, especially young Brazilian people, which is their lack of friends. OK? And what are the guys from CAS? They are friends in physics. Unlike the guys at GTV, who want a bunch of people pretending to be friends. And then when one messes with the other, things go wrong.

Then you have to, you [ __ ] have to release the notes and all that crap. The court. OK. So, what was a spin-off of Casé TV? Those guys who are friends with Cé. OK. So, damn, the influencers who have done the most well in the last 5 years, damn, John Vlogs, John Vlogs has that

group of friends of his that I don't know if they're really friends, but he understood that to engage with the most engaging audience, which is the youth, you need to show them something they don't have, something they aspire to. And I'm telling you, it's not about money anymore. Well, it's still money, but there's something

more important. There is a much more glaring need than just a lack of money, especially because this Generation Z, these guys live with their parents, they are supported by their parents, they don't have as much pressure to make money, to earn money, because nobody in their generation is making money. We've talked about this topic before.

What is the thing most desired that, besides being the most distant, is also the closest and the most painful? Man, this whole loneliness thing, loneliness. Brazilian and global youth suffer from loneliness. Then another one, damn, seeing what happened with Casé, with John Vlogs, man, Lucas Sil is a genius. Lucas is a damn smart guy,

man. Lucas Silt also did the same thing with his friends. His friends were filmed at the World Cup there in costumes and all that. Engaging, like, it was kind of like those guys who were like, "Who's the player?" and so on. Why? Because people of that age value human relationships because they haven't had

human relationships themselves. And besides not having had human relationships, ah, due to generational characteristics, they had something called COVID-19 when they were teenagers. Dude, if you waste two years of your adolescence wandering around somewhere, you're really screwed. You're really screwed. Like, your life will never be the same again. So, uh, what do I... what do I

invite you to write down on your return, man? How can you make money off people's loneliness ? So, it's not just a kind of loneliness like not being with anyone or a 35-year-old woman not finding a man to marry; it 's something much bigger than that. Human beings connecting with other human beings and having a

friendly chat. Keep thinking about how you can make money off these people's loneliness? Just like Ryan made money off Kobe, just like the guys at OnlyFans made money off the [ __ ] who aren't paying for masturbation, again, OnlyFans is not a masturbation platform. When you masturbate, you open some X videos, you enjoy it for free.

OnlyFans has much more to do with the economics of loneliness than with masturbation. Yeah, Casé TV, Lucas Tilt, John Vlogs, etc. Give it some thought, and if you've already thought about it, leave a comment if you have anything to add. We're in this together. This is just the beginning. I'll be arriving in Santropê soon, but

by then I'll have already recorded two or three videos. It cost,