$22M Selling Low-Ticket Courses (Working 2 Days a Week)

So, Maria, you've done $22 million selling a $27 product. How is that possible? >> Yeah. Uh, well, first of all, thank you so much for having me here. I'm so excited to be talking about marketing stuff with you. Um, well, I always tell people, I think first and foremost, the thing that I'm the most proud of is that

I've really challenged the limiting beliefs that you can't make a lot of money with low ticket. I think so many people want to have a more hands-off business where we just make the product once and we get to sell it over and over and over again. if we have more customers, that doesn't mean more

delivery. And so when I first started like wanting to make money with low ticket like that, I didn't never thought I'm going to get to $22 million. What I thought was I'll be able to pay my bills with low ticket with my little courses and be home with my baby. That was my

whole reason why. That was everything that I wanted was just to not be working as much as I was and just be home with her. Um, and what I actually realized is that a low ticket business model is a very, very scalable model. It's very easy to make a lot of money with low

ticket. And the reason for that is if you think about any other um form of offering right let's just use high ticket as an example you have to do all the marketing work all the work to generate that traffic all the sales work right to create that conversion to get that customer whether it's a sales call

or a webinar or selling over DMs you have to do that work to convert >> and then you have to do the work to deliver right yeah >> and so with a low ticket thing if you do it the way I do it you don't have to do the delivery so there's nothing to do