Доверительные отношения с клиентами. Как создавать доверие. Борис Шпирт х Елена Паламарчук

So, my guest today is Boris Shpirt. In case you don't know, he is the author of the book Desperate Account Manager and Client Specialist, an expert in service, B2B sales, business coach and consultant. And, uh, I invited Boris, uh, so that we could all start the year together, uh, by tuning in to how we will

build relationships with clients throughout this year. Uh, trusting relationships, trusting relationships. You know me, I am Elena Polumarchuk, CEO of the Jekyll & Hyde agency. Uh, philanthropist and genius. Uh, well, actually, we'll skip this part. Boris, trusting relationships with clients. Uh, such a subtle story, connected with the fact that what is it built on, this trust?

And why is it needed? It's like we're doing business here. Why do we need trusting relationships? To reduce the costs associated with mistrust. Well, it seems to me that this question is quite obvious, because even learned men have calculated the economic costs associated with mistrust, and how it affects the economy globally. And

how does this affect locally? We can also go down from the macro level to our human level and understand that without trust with the client, with the customer, everything will be much more difficult, slower, more complicated, both in terms of agreeing on something, and in terms of coming to some kind of correct decision,

in terms of implementation later, excuse me, yes, let's put it more simply, in terms of when you do all this, yes, because there is no trust, there is no opportunity to truly influence. And it is very difficult to correspond to everything. Ah, that’s probably why, Len, it’s well , it’s kind of clear why