Music Business pt 2
Franck Lahoui - Hacker son Futur · 2,621 words · 13 min read · EN

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Hello everyone. Part 2 on the world of music, I'm trying to [music] hack your future and hack your brain. In the first part, so I try to explain [music] the different types of contract, uh the idea of percentage, the idea of quota share, [music] uh and the fact that if you are not an
entrepreneur, well, don't go into dry distribution. Try to get some kind of accompaniment . And I want to tell you, in addition to [music], in this second part, you can very well be an artist at the beginning, understand the workings, and then go completely into production, really into dry distribution. In fact, that's what Naza
was explaining, that he learned by being an artist. He learned and then he became, uh, uh, his own producer, he has his team and so on who are with him, who also produce. [music] And he had to understand the game before he could be an actor in the game. And that's what's interesting about it, because
many people don't have the understanding of the game to grasp how it works. So we're going to go into this part 2, I'm also going to try to tell you about the festival, since I had the chance to produce a festival in Holland two years in a row. And there you have it, let's go.
[music] As an artist, as a producer, what you need to understand is the storytelling of your music. What do I mean by your narration? Marketing today has become more important than the product. Almost everyone, I want to tell you, practically everyone knows how to make a good sound. So there are a lot of people who are going to
tell me "Yeah well no, frankly you're exaggerating, there are plenty of people who have a lot of sounds that are rubbish and so on." I disagree with you. I disagree with you. I sincerely think that there are people who make extremely interesting music who are in their underground, who are not very well known because
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