Can you learn 80% of SEO in 14 minutes?

A lot of traffic can still mean that your SEO is terrible. I had a local client fire an SEO agency that they're paying $8,000 a month to. Even though their organic traffic had grown to around 80,000 visits per month, they still weren't getting enough calls. For a local business, traffic isn't the goal. Getting found by the right people

and turning those searches into customers is. And this is where a lot of traditional SEO advice starts to break down, not focusing on local. So, let's watch this video together and I will add a local focus. In the next 14 minutes, you're going to learn 80% of what you need to know to get results from SEO.

These are the same fundamentals that I teach in our 2-hour SEO course. The same tactics [music] that grew hrefs to over 4 million monthly visits from Google search alone. And before anyone says it, no, SEO is not dead. Google still sends 345 times more traffic to websites than AI chatbots. And 76% of the citations

inside Google's AI overviews come from pages already ranking in the top 10. SEO didn't die. It just became the foundation of AEO or AI SEO. So, in this video, I'll teach you the five pieces you need to know to get your pages [music] ranked in Google and cited by AI. And it all starts by understanding

how Google search actually works. Most people picture Google as a giant brain reading the live web. It's not. It's a library. In a nutshell, Google sends out crawlers that hop from link to link, [music] copy every page they find, and store those copies in a massive database or their search index. So, when you

search, you're searching Google's [music] copy of the web. And ranking algorithms decide which pages from that copy deserve the top spots. Now, Google has hundreds of ranking signals, and nobody knows exactly how they all work, but decades of testing have made three of them crystal clear. First [music] are back links. These are links from a page