40 Years of Pro Copywriting Knowledge in 5 Hours

Okay. Hello everyone. welcome to this presentation. this presentation entitled The Fundamentals of Writing to Sell. Now, if you are watching this, I'm hoping that you are from the Copywriting Collective Discord Server. if you're watching this and you're not from the Copywriting Collective Discord server, then I'd highly recommend you join. I'm sure you can find a link somewhere online, uh,

or by contacting the person who who gave you this video. But long story short, it's the second anniversary of, of when we founded the server. Uh, it's a great place for aspiring copywriters, veteran copywriters, marketers, uh, and anyone interested in, in the tools of persuasion to, to hang out, uh, and, and debate and share opinions and $h!t posts,

and many other valuable, uh, things I'm sure will all agree. Now, this presentation is effectively a summary of all the important points I have, I have learned over the last, uh, few years while I've been launching and, and building my, my career in, in marketing. Uh, so let's crack into it. First of all,

I'd like to show you this. Um, this is a demonstration of the power that copywriting holds and the ability to grasp the fundamentals of good copywriting really can have this impact on any business that you work with. On the left, we can clearly see, uh, the results. Uh, this is in the backend of W Commerce.

Um, these, so these are the sale results of a business that I am still working with. Uh, this was in the month before I started working with them, um, before they had applied any of these fundamentals of copywriting and advertising. Uh, and on the right was in the month after I started, um,