The Brand Expert Behind Gary Vee And The Hormozis' 11.5M Followers

We were able to take Gary from 300K to three and a half million. And then with Alex and Leila, we were able to go from 1.2 million to 11 a.5 million. But the reality is is you can build a very successful business with less [music] than 10,000 followers. And the way you do that is not

super complicated. If I was wanting to scale my brand, this is the playbook that I would use. Meet Caleb Rston, brand expert turned CEO who's behind some of the biggest personal brands [music] in the game. And today, he's going to reveal his brand building secrets. People are trying to optimize for virality rather than optimizing for the thing we're actually looking for,

which is sales and conversions for our business. The number one way to grow your brand is if you do that, you're ahead of everybody. And how to use your personal brand to break through in any dream. Thing that a lot of people make the mistake of is they want to be known for all these different things and they confuse their audience. Like what do you stand

for? Who are you? What do you do? In order to stand out and [music] in order to be trusted, pick the thing that you want to be most known for in this very moment. What's the anatomy of building a strong [music] personal brand? We have an equation that we like to use. You will be ahead

of 99.9% of personal brands online. Wow. When I started my business and started looking at like, oh, I'm going to start making my own content. I didn't know what to expect. I never thought I'd be in front of a camera. I remember thinking, clearly, you don't have chops for this. You should go back to getting a job. I had to figure out getting my own clients and producing my own