How I Made An Ecom Brand $1.3M More in 12 Months (With Only $60K More in Spend)

Last year we worked with this e-commerce business. We still are working with them, but we grew them by 1.3 million in attributed revenue from Google Ads. And we only did that with 60,000 more ad spend. So, we spent 60,000 more in 2025 than we did in 2024, and we grew by 1.3 million more

in revenue at their performance goal. So, I'm going to give you exactly the strategy that we deployed in 2025 to have the success that we did. We're obviously still working with them today and having tremendous success as well in 2026, but I want to give you complete breakdown in the the strategic shifts

that we made within the account. Let's dive in. All right, just so you know, you know, I'm not like making numbers up. If we look at the account difference here, so we spent 521,000 in 2025 compared to 457,000 in 2024. So, that's 60, we'll round that up to 64,000 more in ad spend.

And we generated 1.280815. I round that up to 1.3 like any good marketer would. So, that's 1.3 million more in revenue. And if you're looking at it from a ROAS standpoint, we hit the round as an aggregate the same ROAS, which is quite high for them. It's like 1,100%. So, 1.3 million more, and that was from 60

4,000 more in ad spend. So, just so you know, I didn't make that up. Now, what were they running in 2024? So, let's go into the account and see what they were running in 2024. I've got enabled and paused, right? Sorry, a lot of this will be blurred on the campaign level. We see

a ton of Performance Max splits, okay? So, there's like 1 2 3 4 5 Performance Max campaigns running. And then a lot of segmented actually is that another one? A lot of segmented shopping campaigns. Somehow there was even like a display campaign that was being tested at one point. So lots of lots of campaign