THIS is the Future of Meta Ads (not what you think)

In this video, I'm going to show you a meta ads campaign type that I've never made a video about before, but it's becoming more and more popular every day. And potentially even more important than that, I've been told firsthand from people that work very high up at Meta that they believe that this campaign

type is the future for a lot of businesses. Let's get into it. So, the first component of this meta ads campaign type, this salesfunnel structure that I'm going to demonstrate in this video is WhatsApp. And there are a number of different applications for WhatsApp and use cases I'm going to demonstrate here. a lot of exciting

stuff that not many advertisers are aware of. And just to start by taking a quick bird's eye view over WhatsApp, how that fits into the sort of meta suite of apps, how it impacts advertising today, and how it will likely impact meta ads going forward, cuz I think it's very easy for a lot of advertisers to

underestimate WhatsApp, particularly those in the US where is used far less than in other parts of the world. I do think that's likely to change in the future, by the way, but that's um certainly the case. But like I said at the beginning of the video, I'm fortunate enough to speak to people who

work very high up at Meta on a semi-regular basis. And they see WhatsApp as just as important as Facebook and Instagram. And what's important for Meta as a business in terms of users and where people spend their time is clearly going to be very important for us as advertisers. Not just where we can gain attention in the

first place, but how we can communicate with uh our potential customers and our existing customers and all that sort of stuff. So, let me give you a quick state of play on WhatsApp before we get into the demonstration. So, right now, WhatsApp has about three billion monthly active users. That's about half the