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How To Build An Offer That Converts Cold Traffic Like Crazy — Transcript · YTtoTranscript

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How To Build An Offer That Converts Cold Traffic Like Crazy

Jeremy Haynes · 6,973 words · 35 min read · EN-ORIG

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Below is the complete, readable transcript of How To Build An Offer That Converts Cold Traffic Like Crazy by Jeremy Haynes on YouTube. Read the full text, copy any part you need, or generate a transcript for any video with our free tool.

Here's how to build an offer that is aligned towards cold audiences cuz at the end of the day, cold audiences are where true scale exists. And anything that works for cold audiences has the highest odds of working for warm audiences, whereas vice versa is not true. When you have an offer that's working really well for warm audiences,

that does not by any means validate that it's probable to work with cold traffic. So, optimizing around cold traffic is always where you want to be. Let me be really clear on this before we jump in just as a quick disclaimer. This data that I'm about to provide to you in all these lessons come from the people that

are on their paths to million dollar months, have cracked million dollar months, and then from there are pursuing a couple million dollars a month. There is a huge difference from seeing pattern recognition from above that I've noticed in the offer stacks of businesses that actually scale and achieve larger numbers. The businesses that have

terrible offers in direct comparison, they're going to fail to crack advertising whether it's warm audiences or cold audiences cuz their offer sucks and isn't aligned to people that actually want to buy it. This is me handing out lessons to you here today from businesses that have been there done that with cracking these really

large numbers that a very, very small quantity of businesses ever achieve, and I'm handing them down to you here in this video. So, let's get started. The first thing that's most important to consider is that we have to align the offer towards in-market demographics ideally first. This changes as time goes on. As you scale, this specifically

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will rotate from in-market audiences to what's called needs convinced, which also requires a different offer stack. This is very important for you to consider. The transition that occurs between going from people who actively are pursuing something that you sell versus people that are going to need persuaded to buy what you sell. Again,

they're completely different offer stacks. Most people don't consider that you can technically sell the same thing but frame it differently to sell to one demographic over the other. So, I want to be really direct when I say this. If you've hit a ceiling where your existing audience type shows up to calls or shows

up to your webinars, is talking to your sales people, and they seemingly come off colder, the offer alignment could actually be one of the first major issues to consider. It's a very large, significant change in the business, depending on how you interpret it and where you're at. I'd encourage you to pursue other solutions that may be

available first before making a massive offer change in a pivot. However, I'll give you a quick story. We had a client that were around 100k a month when they first came to us. They scaled up to a little over 1.6 to 1.7 million dollars a month, give or take the month, and they

hit a ceiling. Every person that started to show up to sales calls was colder, was less sold, was less in-market. They weren't actively pursuing the solutions that this specific business was selling. They were showing up, and they were they were curious, you know, they were seeking information, they were seeking education. They were open to the idea of being

sold, clearly, but they needed a lot more convincing, and they needed a lot more persuasion compared to the market that was showing up prior. And as a result of that, this business had to make an offer change. They tried everything under the sun. They tried different campaign structures, different ad angles, different messaging angles,

different funnel types, different sales teams, different marketers. They tried damn near every single thing they could possibly do, and nothing was working until they made an offer change. And once they made the offer change, everything started to go up again. So, just to be clear, you have to first consider, are you selling to people that

actively want what you have, that are actively, literally pursuing it and open to the idea of buying it, or are you selling to people that need more persuasion? Okay? Cuz that's also going to dictate the type of funnel that you're going to choose to sell this offer through. Um to be very clear with

you, whether you're selling to in-market or whether you're selling to need convinced, the offer stack is the first thing that must be considered. The offer stack is made up of a few key things. Um let me show you this specific SOP we have on messaging mastery first to help visually articulate the point I'm about

to make with you. When you look at messaging and the best practices of messaging, how I break it down is like you've got two different cliffs. Okay? There's a clear gap in the middle, and the person who is going to buy from you, they have a current set of problems and circumstances where they currently

stand. This is where they need addressed first. And then they have over here their desired outcomes. This is where they end up wanting to go. Only after you successfully articulate their problems, their circumstances, and their desired outcomes, do they care about the bridge, which is what you sell. In this specific context, you got to remember

we're talking about the bridge. We're talking about the offer. But the most important thing to do with your offer is aligning the offer stack to solving the problems, to overcoming the negative circumstances somebody finds themselves in, and repositioning them for positive outcomes. Okay? As an example of this, um let's say that I have a car that's

currently breaking down. Right? That's one of my problems. The circumstances that creates for me is a lot of uncertainty and added cost, uh potentially safety issues. Like let's use the example that I'm a girl in this situation. Right? Not just a regular girl, a very pretty girl. Pretty girls have completely different problems.

Pretty girls, if their car breaks down, all of a sudden find themselves having to use Uber, that's a safety issue circumstantially to them. Right? So I can articulate the fact that, "Hey, did your car break down? You're tired of using Ubers and putting yourself in a position where you're vulnerable and potentially have safety problems? The

desired outcome is being able to just get into your car, start it up, feel good as you're driving it, always have confidence and certainty that no matter what happens you're covered." Right? That's an example of just very simple problem circumstances and desired outcomes. In terms of aligning an offer stack to this, think about the specific

things that can come with purchasing a car that add to the overall certainty and confidence that we have in the vehicles we purchase. This could come down to the perceived reputation of the vehicles. Like, we've all heard McLarens are pieces of [ __ ] and have an excessive amount of mechanical issues, electrical

issues, just problems, period. Right? To mitigate that, McLaren has to have a bulletproof, airtight warranty where they demonstrate that if something were ever to happen to your car, do they offer things like roadside assistance as an example of one of the offers in their offer stack? Do they offer a comprehensive, full coverage, no

questions asked warranty? And for what amount of time do they offer that specific warranty? These become things as an example that are in the offer stack, but they align to the desired problem circumstances and outcomes that somebody has. So, what we're actually doing when we're considering like what comes with it is we are specifically

breaking down the problems, the circumstances, and the desired outcomes of our ideal demographic. That's specifically what gets them what they want and overcomes the things that they're currently dealing with. So, I'm going to give you a great example of this with one of my specific offers. So, inside of this specific program, it's

called Jeremy's Inner Circle. Not pitching you, okay? Be very, very cognizant of that. Try to actually bear with me from a perspective of looking at this from above. This has rich people that are trying to get way richer. This has a minimum of a 100K a month to be a part of it. On top of that, our average

person comes in usually at around like 3 to 400K a month. There is more than 50 people in there that make more than a million bucks a month. Um there's eight people that have gone through it that have made $5 million a month. It's a hell of a program. The specific people who come through this, let me tell you

their current problems, circumstances, and their desired outcomes so you can understand how the offer stack fits in this. The problems that they currently encounter, they've had a limitation on scaling. Like, they've tried to scale, they failed. Uh they may have invested into all kinds of other things to attempt to overcome the problems they've

dealt with in the past. These could be other education companies. Um these could be other mentors. These could be other agencies. Um these could be in-person staff that they failed to successfully work with. These could be remote staff. Sim- Simply put, something very particular that they tried to do, they failed to do it. Okay? So, as an

example of this, the stuff that comes with my offer helps them overcome that specific set of problems that they have. So, as an example of the stuff, I have 35 plus SOPs. But, just saying that doesn't mean much. How it pairs to the problem, those SOPs are ad strategies, organic content strategies. Um there are

team building SOPs. They're hiring closers, hiring in-person staff, hiring remote staff SOPs. Um simply put, they're funnel strategies, ad strategies, organic strategies. This is just 35 plus individual, extremely detailed, how-to, step-by-step strategies that are documented in the form of an SOP that we hand off to somebody. There is a weekly group call

we do, okay? And in this weekly group call, it is every Friday. We do it at 11:00 a.m. Eastern Standard Time. We record every one of them and we put it in a big course vault for people to have access to after they join in. So, they can join every live call and they can

watch all the historical ones. Well, every single one of these calls are videos like this, but with nothing held back. On YouTube, I specifically talk to about 10 to 20% of what I actually know. Inside of my program, I talk to literally the full 100% of what I know, and I'm there to answer their questions

for the ones that are there with me live in real time. Well, what does that actually do, right? It's like all those are also another way to consume the strategies, the tactics, the softwares, the how-tos for overcoming their current problems, their circumstances, and getting them to their desired outcomes. That specific variable that's included

in the offer stack helps facilitate overcoming these and getting them to this. Right? One-on-one calls. Some people have gone through group programs or been a part of a mastermind and it doesn't make much sense for them cuz they failed with that as a vehicle. What that type of person uses, they use and

abuse me one-on-one. They'll DM me a lot, which they have the ability to do. They'll book a one-on-one call with me up to twice a month for 30 minutes and they'll have the success they're looking for because again, that thing in my offer stack, that variable in my offer stack, it's not random, right? It's

picked strategically to appeal to a broader amount of people to buy that specific offer, right? And so this is really important to understand this. We have in-person masterminds as well as in that offer. There's four of them, right? And so think about this. Some people don't exclusively want to learn from me. They're like, "Oh my gosh, like you have

all these guys making a million bucks a month. Like how did they do it?" Great point, right? So at this upcoming mastermind that we have in July, in the middle of this upcoming month here, listen to this. I've got eight different people that between April and July, they've hit a million bucks a month for

the first time. Those people are getting a trophy. They get up on stage right here where we're talking now. They have their presentation up here and they tell the group in about a 20-minute session. Tight to the point. Here's how I did it. Here's what worked. Here's what held me back and they discuss it. And we throw

those into a mastermind vault that everybody can go and watch. Same thing. This isn't random [ __ ] that's included in the offer stack. This is a specific thing that we include that helps them overcome what they're currently dealing with. As an example of a circumstance that helps overcome. You're isolated. You're alone. You don't have as many

people to talk to as you want about the problems that you have. And you don't just want one opinion. You don't just want random people who don't really give a [ __ ] about your business. You want a group full of people who pay a good amount of money to really show up and

participate. Be there. Network. Become a friend. Just become somebody that you can weigh an opinion on, right? And it's an actual qualified person to get an opinion from. That's a great circumstance to overcome with the mastermind variable or the or the very active group chat. Same kind of thing. So when you pick what comes with it, the

stuff that comes with it should be screamingly obvious based on you thinking through these things first. So, when I specifically created my offer for Jeremy's Inner Circle, I thought to myself, I'm like, all right, what what's the current narrative of my buyer? Like, where are my people at in their life? And for me, the narrative that started

to expose these three things. Okay, really think about this. This is important for you to consider. The narrative is like an umbrella that sits on top of all this stuff. Okay? And the umbrella, that narrative we were just talking about, this specifically contains and should make the problem circumstances and desired outcomes obvious. So, here's my person's

narrative. My person's narrative, look, first of all, they want to scale. They've tried, they maybe have been stuck for a long time, but they're just not growing as fast as they want to. And when I say they've tried, they've gotten screwed over by a bunch of marketing agencies that have failed them. They've

tried to bring people in house, it's failed, too. And they recognized, they were like, okay, in terms of where they're at in their story, they don't know [ __ ] They know officially that they don't know enough, and they've officially started to pursue education as a result of knowing they don't know enough. And they don't just look for any

information, they look for somebody who actually talks specifically to their desired outcome. Why? I want to crack a million bucks a month. I want to crack that next million bucks a month. Like, I'm looking for somebody who talks specifically to that, cuz that's a completely different set of solutions that work at that level compared to the

tiny level for all the people in the bloody waters talking about hitting 100K once as an example. So, my people, their desired outcome is cracking a million a month and the next million a month. You just piece that little narrative I just talked about together, and there's a whole bunch of individual things that

become exploitable and obvious to stack specific things I'm going to sell them that help them overcome that and are different. I'm not going to sell them done-for-you agency services if they've worked with five agencies and been burnt. I'm not just going to place a marketer in their business that's trained because they don't know

anything. They don't know how to hold the person accountable. They don't know how to ideate with the person. They need the training, right? And so in my offer stack, I build the stack around them receiving the training. You can add an additional piece of context to that, which is they don't necessarily just

want them to be trained. We give people staff logins as well, so they can train their people in addition to themselves. That way everybody's on the same page and they're not having to be a middle man and regurgitate information that comes through me to their staff, right? And so think about these things. The

umbrella narrative is where you start when you're considering what you're going to put in your actual offer. The narrative is thinking about your specific ICP. Okay? So the narrative, it unlocks from thinking to yourself, who is my ideal customer profile? Who are my people? What are they going through, right? And so I'll give you

another great example. We have inside of my inner circle program a few people that sell VA services. And the very first thing I told them, I was like, "Guys, have you considered like the umbrella narrative for a business owner that wants to hire a VA? And most of the time they're not looking for VAs

anymore. It's like they've tried a handful of VAs. Those people didn't work. They've been too low-level in terms of their labor and their talent level and their skill and they haven't come well trained. And honestly, all hiring a specific VA did for these types of people is put them in a problematic position. Put them in a position where

they ended up buying a person who they thought was going to solve problems that ended up just being a lot more problems for them cuz they had to train this person a lot. So in comes a specific company that I use as an example for my EA service, executive assistant service. It's called Athena.

And Athena charges well above and beyond what every other VA service out there charges. Athena charges $3,000 a month for their EAs. But Athena, right? They articulate what comes in their offer differently than everybody else. The actual offer is simple. It's hey, we're going to put an EA in your business, right? That's really the core offer to

any EA or VA placement company. But listen to how they align what they sell to what people have gone through. So, I don't want to hire some random person who sucks. I want to hire a person who's really well trained, who's vetted, that I don't have to interview myself. Ideally, they're just served up to me

and they're like, this is the best person possible for you your current circumstances. In addition to that, Athena trains, not just once, on an ongoing basis the EA that they place into my business. Not only that, Athena will train them on AI, right? Which I care about. I want somebody who's well equipped and skilled to handle all the

tiny little problems that I don't want to deal with myself through AI solutions that make them faster and all the more productive. Makes me feel very cutting edge, right? Athena in their offer stack if my EA needs to go on a vacation, which she regularly will, they will swap out they'll give me a temp EA who

everything that my other EA already knows is somehow transferred into this new temp that gets placed on my account while my EA's on vacation or on a trip or has something medically come up. My EA also has a manager that I don't have to do myself. Everything that I just said again is not randomly selected from

Athena. These are things that align to the narrative with the problem, circumstances, and desired outcomes that people like me have dealt with when trying to hire a VA or an EA. So, they've successfully charged a premium for what other people struggle to sell period now cuz all they've done is just updated their offer to what their ideal

ICP is actively going through. You understand? And to pick the specific things that come with that offer, they're just thinking of these three variables. That's it. It's literally not more complex than that. Now, if you just want to add the specific frame on top of what we're sitting here discussing now, which is cold audiences in particular.

Cold audiences don't know who you are, they don't care about you at all. They've literally just assumed assumed they've never heard of you. And all you've got to break through the noise and convert that person who has no idea who you are into a customer in as short of a timeline as possible is does this

very clearly and evidently align to them. And if it does, you're going to have a great time. If it doesn't, every stat is going to be cooked. You're going to have the worst show rate imaginable. Leads will show up looking for education, very confused, very cold. They hear your offer, the close rates

are awful, right? In comparison, when I'm selling something that the person ideally that I want to convert actually wants, every stat is remarkably better immediately. Like instantaneously, it's better. Right? The show rate stats represent the enthusiasm that your leads actually have. The people who show up, they close at a very high rate cuz the

offer just makes sense. Okay? And so, what you have to learn to do, and this is one of the secondary most important parts, but it comes after you've crafted the offer. This is the after you've gotten feedback section. Right? What you want to learn to do is add to the offer. Most people when they officially start

to market something, it's it's almost like it's just set in stone is how they think of it. They're like, >> Well, I mean, you know, this is what I'm selling. Like, there's nothing I'm going to change about that. >> And that that can't be true. An offer is ideally dynamic, okay? And so, there's a

few things that you specifically want to listen for on your sales calls, which is objections and anything in particular that delays, okay? And I want to be fair in saying that a delay is technically an objection, but I do consider the two categorically different for the purpose of augmenting of offer. If I have AI do

an analysis on all my sales call recordings, which is obviously what you should be doing nowadays in comparison to just relying on a human being for that, I'm going to get a comprehensive list of what specifically is preventing people from purchasing. And a lot of those specific objections, they can be turned into additional variables that

are included in our initial offer stack. So, as an example, let's say that I get an objection that relates to money that's needed, right? Like we get a lot of people that come to us that have some kind of high-ticket product or service, and the money is what somebody needs to make sense of. Not every one of their

buyers that comes through is somebody who just has cash. A lot of these people need to make sense of the offer based on having a funding option, right? So, as an example, instead of just saying, "Hey, by the way, we've got a funding option," you can literally just include it in the actual offer stack. So, when

your people are articulating what it comes with, you can say, "Hey, by the way, we've got great capital partners that we work with that provide you the liquidity and the capital that you need to be able to make this an effortless decision paying it off over, you know, there's all kinds of variables of time

that we can play around with, um to a small monthly amount in comparison to you having a lump sum this whole thing. Or you can choose to put down like some of the upfront cost and then just finance the rest of it. Or maybe after they purchase your thing, that's when they need access to the actual funding."

I'll give you a great example of this. I just bought a home, okay? And with this specific home that I purchased, I put a mortgage on it. It was a $3.8 million house. I put about a million dollars down. There was about a hundred-ish thousand dollars in closing costs. So, I'm about 1.1 out of pocket. Now, this

house sucks in its current form. I call it cat piss mansion because this lady had five cats and the whole thing reeks of cat piss. It's [ __ ] awful. It's a nightmare. I've actually obviously got to demo the entire interior of the home, but not only that, I plan on having five

children, one of which is due later this year. I'm going to add two wings to this home. Now, here in this specific zone that I purchased this house in, I I only add about 15% of additional space to the home that's roofed, covered with a roof. Now, that additional set of wings plus

the interior renovations and demo and all the changes that are going to be done to the property, it equates to another $1.5 million in cash. Now, thankfully in my condition, I have the $1.5 million in cash to be able to pay for that. But, I want to be extremely clear. That's where a construction loan

can come in. So, if I was going to buy that house, okay? And again, I'm not buying the house randomly, I'm buying it because the current house I'm in is too small or I rent it. My circumstances are, well, I'm going to have five children. I need to have a house that's large than what I currently have now.

So, I need to acquire the home, which is like half the job, then I need to add a bunch to the home. My desired outcome is is that I could either just buy a house for more up front, but I'm only approved for up to about five-ish million dollars on a mortgage based on the 24-month bank

statement loan that I did. And in addition to that, my desired outcome is, well, if I can't get the house up front with the house already built out with the amount of rooms I need, I got to build it. So, as a result of that, bang, in comes this extra $1.5 million that I

need to spend on adding the wings. After I've gotten to the point where I'm talking to a real estate agent, I'm describing these specific things, I'm clearly their ideal ICP, mortgage company approves everything, I'm ready to go. Well, if I didn't have the money, right? If I didn't have the $1.5 million afterwards, dude, I wouldn't have bought

the home. The deal would have died right there. So, if I got onto a sales call or if I went and looked at that home with a realtor, and my specific objection or my specific delay was, "Ah, yeah, I mean, I the home's just not done. You know, I have to do this other cost to it in

order to get it to make sense." They would need to add to their offer stack that they can help me get approved for construction loans, renovation loans, demolitions, like maybe they even have a subcontractor network available for me to start to go through that process. Or maybe there's one specific thing related to a home I'm purchasing that I hate,

like the landscaping, right? Or maybe there's one specific tree I want to add to a specific area. The realtor in their offer to be able to dynamically say, "Hey, by the way, I've got people who can do all your landscaping. I've got every subcontractor under the sun that you would need to do every little bit of

work that you'd want to do." That is what would get the deal done in that example. So, a lot of you guys, like your your offer technically gets people to almost the finish line, but they don't convert at the end of it because you're not helping them make sense of everything that actually happens after

the purchase or close to the purchase or something that that circumstantially reveals itself as the next problem, right? You can deal with the next set of problems before the current problem is done by adding it to the original offer where the current problem's be being solved, okay? And of everything that I've said here and discussed with you, I

just want to make one thing excessively clear, okay? When you specifically start getting the feedback cycles to improve the offers, you're going to notice that there's I consider it like fragmented feedback, okay? If we pictured it kind of like a pie chart in terms of the total amount of people that are going to

have one specific objection or request over another, you're going to get what seemingly is randomness, okay? And when you break it down visually into an actual pie chart, that's when you're going to get to clarity you need on which things make sense to add and which things are more dynamic. So, as an

example of this, like if you go to a restaurant and you go to a nice one like Mastros. Mastros, when you order a steak, they'll offer you something like, "Hey, do you want to put shrimp or crab or do you want a lobster? Uh would you prefer butter, you know? Would you prefer black truffle butter, bone marrow

butter? Would you prefer uh red wine butter, right?" And you you get to choose between all these things, but some people they literally just want a steak. And so, the question is is the core offer, right? In In that example, everybody technically wants a steak, but there's some people who want to add

things to the steak. And those specific things, they can be offered after the original offer is already to the point where you can tell the person's probable to buy, going to buy, and then you can make the additional upsells to them. At that point, the upsells just become core offer stack additions, okay? So,

consider that a lot of what you're getting is feedback, it's going to be fragmented. There's going to be little things that just don't make sense to add to the core offer stack because not all those little things make sense. If I tried to sell every steak with black truffle butter, I wouldn't sell the

people who just want a steak, which is what I'm majority of the people are going to want. I want those options available after I've already gotten the initial commitment. And so, consider this is an important lesson, it's offer layers, okay? So, when somebody reaches a certain stage in the sales process where the offer is aligning to them and

it makes sense, throw out, either based on conversation, contextual offer additions that are going to strengthen the core offer to people. Like in the real estate example, give me a subcontractor network that's available. Give me the landscaper, right? Give me the architect. Give me the additional contacts that I may not have in order to facilitate getting the

deal done. But not everybody needs that. Some people would be happy to move into Catpiss Mansion without issues cuz they love cats and they love Catpiss, right? Think about that. Some people aren't going to have five kids, they don't need the extra rooms, they don't need the extra space, they don't need the renovations, right? Some people when

they go to purchase a cell phone, they don't need the the screen, you know? They don't need the case, right? Some people just raw dog their phones without any kinds of issues, right? Think about that. Not everybody needs it. But these things for the people who do need it, that's what closes the deal. You

understand? So, you might be getting people to a degree closed, but they remain unclosed because you're not adding the additions that strengthen the offer in real time. So, keep this in mind. It's like some people will refuse to buy a Ferrari unless they get the tit job with the Ferrari. The tit job being

rims, tint, maybe lowering it, throwing a tune on it, right? An exhaust. This is the boob job of the car world. Plenty of people on the other hand will buy a stock McLaren or a stock version of a Ferrari or a stock version of a Lamborghini. That's all they want. That's all they need. To people

seemingly down here in Miami, they're not even going to close on the car unless you offer them the offer editions. Right? So, have some things set aside that your sales people are equipped on that strengthen it in real time to increase the odds you get people closed. Now, naturally, there's more that we could sit here and talk about,

but this is really the fundamentals. This is what you have to do in order to get to the point where your cold traffic offer officially converts at a much higher level than it is now. And I can't stress this enough. Market research has never been more available and at your fingertips. Uh let me give you a great

example of this. So, this is This is my master messaging SOP, okay? And in this specific SOP, this is one of the 35 SOPs that we provide to people who buy either my Jeremy's Inner Circle program or who buy Master Internet Marketing. Um we also make the lessons and the context that's available inside of every piece

of training material I've ever documented available inside of Jeremy AI to have conversations with in either one of my paid offers that I've got that there's links for down in the description. The part I want to make extremely clear is if you take an SOP like this, okay? And you take lessons from this video as an example. And you

take them and you put them into an AI tool like Claude or like chat or Gemini or whatever tool you prefer. When you go into that AI model with an SOP like this and with the specific context of this video and you prompt it with I need to go out and find what the narrative What

are the problems? What are the circumstances? What are the desired outcomes of the people that I'm actively selling to? You want to task an AI agent specifically to go do an analysis on your ideal market. Explain to the AI model who your ideal customer profile is that you want to convert and get in

front of, use platforms like Reddit, use platforms like X, use platforms like Instagram, TikTok to do market research prior to creating your offer. That way you get real-world feedback. Talk to the people you actually want to sell. It's a very undermined tactic nowadays to literally just have conversations with the people that you think you want to be

selling to about what you want to sell them. Take that that congregation of data, right, that you've officially accumulated and have that be what reveals to you the extremely obvious things to include in your offer stack relative to what people who you ideally want to sell to are actually up against and going through. You never want to

pull the narrative out of your ass. That's one of the most important things I can sit here and talk to you about. If you get this specific piece wrong with explaining the narrative that somebody's going through, you don't land the problems, you don't land the circumstances, you don't land the desired outcomes, or you only land a

fragment of this, that in itself creates a bad offer, right? And so I personally think, and this is a very important conviction I stand on because I've seen it very successfully validated at scale, is if you have an offer problem, you likely have an alignment problem to your market of people that you think you're

selling to. Your actual issue that's very probable to occur is that you specifically are not aware and not tapped in to what the people who you're currently selling to actually want as outcomes. There's a specific company right now that's got an absolute piece of [ __ ] software. Like honestly does terrible at its job, but they

consistently articulate the software aligns to the outcomes, problems, and circumstances that people in that specific market have. As a result, business owners all the time buy that piece of [ __ ] software. That same exact company has done an absolutely terrible job historically at placing people in specific roles that they market they can

get you people hired for. But again, that company's really good at explaining the problems that those people who want the placement services are going through, the circumstances that not having those hires create for them, the desired outcomes of what having those right hires would do, taking the feedback that comes from the objections

on those sales calls, the things that prevent people from applying or booking in the first place, and strengthening their offer as a result of the narrative. They're scaled to like 20-plus million dollars a year placing dog [ __ ] people into these positions they have because they're simply aligned to these things. So, you can watch

people around you that are literally terrible at business, like genuinely awful at business, terrible at fulfillment, terrible at actually fulfilling on what they sell, who are all-stars, who are ballers at getting people sold because they're doing this successfully that I'm sitting here talking about. That's the key. That's why I know that this works so well.

Okay? And again, to make it so much easier, you have all of these huge institutional AI models that are available to you and custom locally hosted agents that you can run as well that can go out there and scour the internet for what people are actively going through even if you're the most

disconnected person in the world and you have no actual communication with ideal customers you want to convert, you can still with all of the data that's available online nowadays as long as you can get your agent to actually access these social platforms and not get blocked, scrape, monitor, consume, and spit out this exactly. And then from

there, again, what you specifically sell to the people is so easy to align to it. So, remember, all of what you actually do comes down to what do people actually want, what are the problems it helps them overcome, what are the specific scenarios they're going through that suck that they don't want to be dealing

with, what do they specifically want to get out of working with me, or are the outcomes they want. That's what determines what actually comes with it. That's the moral of the story. Hope you understand it just as well as I do after watching this video. Of course, there's more that we could sit here and talk

about, more that I can demonstrate to you, more examples that we could go through, but we save that for the people who pay us. Check out those links down in the description. Try out having a conversation with Jeremy AI. We do a month-to-month offer on it. It's a link down in the description. It's a clone of

me. You got Master Internet Marketing, which is a firehose of all things digital marketing to go through. We update it on an annual basis. The upcoming cohort is later this summer. I would encourage that you get in before that happens, that we get the freshest information available on all things digital marketing. And of course, if

you're rich trying to get a hell of a lot richer, check out Jeremy's Inner Circle. Link down in the description for that. Would love to take this relationship with you to the next level. But either way, go check out some of the other videos here on my channel. I have demonstrative content where I sit down

and do business breakdowns with Jeremy's Inner Circle members, people who pay to come on to those transformation sessions, where we go through and demonstrate these lessons in real time when people need them. And on top of that, we got lessons just like this for pretty much every problem that your high-ticket product or service company

is going to come up against that can help you scale. Go get richer. Talk soon.