How To File A Trademark Without Messing Up!

Are you thinking about filing a trademark application? Are you trying to figure out how to do this on your own? If so, you definitely want to watch this video because there's a lot of crap out there on the internet that's not going to tell you how to do it the right way. But I'm a trademark attorney. I do this

every day. I'm going to tell you what you need to know. Ready? Let's do this. Hey there everyone. My name is Jim Hart. I am the founding attorney here at Hawthorne Law, also known as the Hart Law Firm, where we do trademarks. And that's all we do. We do trademarks all day, every day. and I help entrepreneurs

uh small businesses to register their trademarks and protect their brands. And I want to do this video because I am getting increasingly frustrated by uh the number of videos I see online from non- lawyers number one who don't really know what they're talking about and they make it sound like filing a trademark is

this simple easy thing that anybody can do and it's just a matter of filling out an application and you get your trademark. Nothing could be further from the truth. The second reason I want to do this video is because there are a lot of videos out there from from well-intentioned lawyers who posted

videos potentially a year, two, 3 years ago, even longer, who show you how to file a trademark application using the old system. Now, for those of you that don't know, the trademark system was updated at the end of 2024, and they they switched this new beta version, which is now the main version where

you're going to file a trademark application online if that's what you're choosing to do. And so the system has changed. And not only has the system changed, the fee structure has changed, the the types of applications you can file have has changed. So I want to do this video to really walk you through