Experto en Storytelling: 10 Técnicas para Contar Historias que Atrapan y se Recuerdan

How can I tell good stories? But above all, how do I find the right raw materials? You simply need to review your client's problems before hiring you to design their stories that appeal to customers who are at the same point. What do you recommend to really get attention? To know very well the main reason why a

client needs your help. If you start by saying, "I wish thousands of people would listen to me," [music] that's already like, "Hey, Fermira is saying that he wishes thousands of people would listen to him." How did we create that morbid curiosity? You mentioned, there has to be morbid curiosity. It requires observing what we all have

in four: walls, dreams, money, desires, health. What topic generates a lot of buzz? Relationships. I start a video by saying, "My car is disgusting and I have a date in 10 minutes." I have a structure for developing a script that I'm going to share step by step. The first thing I need is

the map. We were having dinner tonight with friends to watch the World Cup, but my son couldn't think of anything better to do than pee on the sofa. That's the context. I would start with something more impactful. My son peed on the sofa the day I brought my friends home for the first

time. And how could we turn that into a reel script? Eighty years ago, my grandfather bought this fishing rod and enjoyed it, but the day he smiled the most was when I put it in my father's hands. And we started with [music] something very striking, universal. This fishing rod says more about people than their

daily horoscope. I'm going to get a tissue. One second. Welcome to a new discussion on communication skills, and today we delve into one of my favorite areas of communication, and for this we have brought in someone who has fascinated me. He wrote to me on Instagram one day, I saw his account and he said, "If you want, I'll