Comprendre les poches d’audiences pour scaler en 2026

Welcome to this video. We're going to talk about the principle of audience pockets. This is an essential principle for scaling up quickly and achieving profitability. Indeed, understanding audience segments and reaching the right audience segments is truly a huge success factor in e-commerce. We'll look at that together. I've summarized everything for you so you can apply it right

after this video. Let's get started right away . Here we are on the whiteboard. To talk about the principle of audience pockets, we will take the example of the Steppers sole. So it's a very well-known website that sells insoles. And to get you up to speed very quickly, there are some big problems when you

want to buy insoles. The first is alx valgus. So it's a deformity on the side of the foot. There you have it, a very concrete example. You have pain in the plantar fascia, therefore in the plantar fascia. So it's a pain that will be located at that level. The plantar fascia is the tissue

under the foot, and you will also have the problem of flat feet, which can cause pain. In terms of audiences, we will have workers such as nurses, and we will also have the elderly and athletes, of course. So, we're going to use this example and we're going to discuss audience pockets. I've created a

very comprehensive diagram to address this very issue . We will also see all these principles within, which we will address as we go along . Let's get started . So the largest audience pocket is the meta pocket. So your TAM, your total addressable market, is not that of Meta because you cannot reach

everyone. Here, using our insoles as an example, we're not going to target people aged 20-25 who don't have foot pain. So we will be limited by our TAM total addressable market. So , we already know that on metal, we're not going to reach everyone. In our Tam, we will be able to break it down in many