How to Win in Saturated Markets

Let's imagine that you're in the absolute biggest red ocean, right? Red ocean big, it's super populated, there's blood in the water, right? Do you think the business advice niche is populated? Do you think there's a lot of red ocean in business advice? Yeah, probably. Right? And so, should I have not gotten into this?

The bloodier the water, it means the more fish are there. And so, where there's the fiercest competition, there's also, oftentimes, the biggest rewards. Now, that being said, how do we merge this concept with the idea of you should niche down? Wait, Alex, I thought you wrote a book that said, "Hey, the riches are in the

niches," right? So, how do we merge these two ideas? Let me explain, cuz I get questions about this. In the beginning, you want to artificially constrain the pond that you're going after, so that you can compete in a place where the sharks aren't swimming. Okay? So, you want to be the biggest guy

in a puddle. That's what you want to do. Biggest guy in a puddle. And then, you say, "You know what? I'm going to go from a puddle to a pond, because I think I'm I'm too big for this puddle." And so, you grow, and then you go to the pond. And then, once you go

from the pond, you say, "You know what? I'm going to go to a lake." Now I'm in a lake, because I'm a even bigger fishy, right? Now I'm in a lake. And then, eventually, you get to the point where you say, "You know what? I think that I'm big enough to go into

open class, open market, and fight in the ocean." Now, if we were to look at this trajectory, I started as a trainer. And I talked about nutrition and stuff. And then, I talked about gym stuff. And then, I started talking about business stuff. So, you're going to have evolutions where you can get big enough for a pond