Google Rankings Keep Changing. You're Tracking the Wrong Thing
Sterling Sky Inc · 136 words · 1 min read · EN-ORIG
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If you're a business owner, stop Googling yourself to see if your SEO is working. Seriously. After Google's May 2026 core updates, rankings and visibility have become far more volatile. You could search a keyword today and see yourself at position number five, while somebody nearby you searches and sees you at number nine. And someone else, they could barely see
you at all. But, that doesn't mean that your SEO is automatically failing. In fact, the data still shows that there's clear winners and clear losers. Some businesses do appear closer to the top far more than their competition. So, what should you track? First, instead of obsessing over rankings, track calls from your website. Second, track
click-to-calls from your Google Business Profile. Because, guys, rankings are just a measurement. Revenue, now that's the goal.
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