HOW POOR FARMER'S DESTROYED GLOBAL GIANT's IN INDIA | The Real AMUL Story | 1 Lakh crore | ANIMONEY

4 January 1946 Kheda district of Gujarat and its small village Samarkha. A crowd of farmers has gathered in the village. No one has a weapon in their hands. Everyone has just one decision. Not a single drop of milk will be sold from tomorrow. Neither to any company nor to the British government. Just

think. If the farmer's milk is not sold today, it gets spoiled by tomorrow. This means that these farmers were putting a lock on their own livelihood. It seems crazy. Isn't it ? But from this madness, a brand was born which is in almost every home today. Milk in morning tea [music], butter on children's bread, buttermilk in summer. The

name of this brand is Amul and here is a strange thing. [Music] is such a big brand, but it doesn't have a big owner. Its roots are connected to more than 36 lakh farmers. So some questions arise. Why did the farmers put their own earnings at stake? How did an engineer who returned from America after studying and did

not want to go to Anand become the Milkman of India ? How did Amul Butter, which flopped immediately after its launch, manage to beat the Butter King of that era and move ahead ? And where did that little girl in the dotted frock come from? In this video we will see the entire journey of Amul from the village of 1940 to today's times.

So let's get started. The story begins in the 1940s. At that time, most of the farmers in the villages of Gujarat used to earn their living by rearing cows and buffaloes. The women of the house used to wake up early in the morning. She used to feed the animals. She used to serve them

and milk them. Then the men of the house would go out to sell that milk. The entire hard work was done by the farmer. But a major portion of the earnings went into someone else's pocket. Because the entire milk business was in the hands of contractors and middlemen. Now understand one thing here. Milk is