QUE ES BIG DATA EN MARKETING | APRENDE MARKETING

[Music] What does big data mean in digital marketing? The term "big data" was popularized in the 1990s by American computer theorist Jon Machine, who published an article titled "Big Data and the Coming Wave of Infrastructure." He argued that the immense wave of data coming would shake the world of computing, and in particular its

human and physical infrastructures. Google CEO Eric Schmidt said that we generate more information in two days than in all of our history before 2003. Big data is about the process of obtaining and analyzing large volumes of data. A key characteristic of big data is not only its size but also its speed of growth and the

possibilities of combining it with other data. This volume of information can completely transform the world of marketing. Today's consumer browses the internet daily, leaving a clear trail of who they are, what interests them, who they interact with, where they buy, and when. This information, called business intelligence, is collected so that precise profiles can be created in relation to our

consumers. It's as if you could interview millions of people to get their opinion about your business and the products you sell. Or simply, what they like most. This information, when used well, can have a positive impact. Google and Facebook are clear examples of how this information can be leveraged for marketing. By using

everything gathered from a user's browsing history, it's possible to develop demographics and statistics that then determine the design of personalized ads and even entire promotional campaigns. How does using big data benefit me? Data is a priority in companies' actions regarding the positioning of their products and brands. The benefits include improved traffic; consumers sharing