Dlaczego klienci nie chcą od Ciebie kupować? Spadająca sprzedaż. *Klientotwórstwo 2/5
Szymon Negacz · 10,937 words · 55 min read · EN

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In my professional life, while running our companies, I have seen several thousand campaigns aimed at acquiring B2B customers, i.e. so-called business customers. And within this group, of course, there were many subgroups, but two stood out most often. That is, the first group had some sales and marketing activities. They wrote, called, did campaigns, whether in
ads or anywhere else [music] They acquired customers even though these campaigns were not outstanding at all, one could even say they were average. And the second group, which is constantly changing methods, is looking for another magic method of writing emails, making calls, acquiring clients on Instagram, on Facebook, on [music] YouTube, on LinkedIn or anywhere else, or
on Google, and despite this, they have very poor and mediocre results. And now, as a matter of fact , this episode will probably be one of the most important episodes in the history of this channel. it talks about this group, i.e. when we have one marketing agency, a second agency, a third agency, the first
salesperson, the second, the third, and yet we do not have any results in the form of clients. In this episode, we will talk about all the points that need to be considered for customer acquisition to be successful . Now, be careful, this won't be a short section and most likely won't be easy either. I will be talking about concepts that
may seem simple when I talk about them. However, getting to this point and talking about them in a simple way required a lot of work on my part, both in terms of running this campaign and in coming up with the method I'm going to tell you about today. But to the merits. Why
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