Alex Hormozi's Best Advice on Ads & Marketing | 1 Hour Compilation

Who here runs ads? >> Oh wow. >> Wow. >> What's going on here? >> Yeah. Wow. Okay, well then y'all will love what I'm about to share with you. Okay. >> Wait, on what platform first? Hold on a sec. >> Yeah, no this is good. I'm hot and bothered. >> All of you are

>> Meta and YouTube, yeah. >> This is the unique group. >> Yeah, it was really interesting. >> Yeah. >> Okay, you guys will absolutely love this. Okay. I'm excited. I'm interested in this. So, I believe that the future of media between paid and content has completely merged. Like we have reached the singularity of that now. It's done. Like

that's not like going to happen, it's already happened, it's here. And so, my paid team and my media team have now they're now they're one. And so, what we have found to be like what's working now, right? The stuff that's working hot right now. Here's the crazy part. We now mostly, cuz you when

you ask the question I was like, huh, that is kind of what we do, but I was thinking about it because it's not as often as it used to be. And the reason is because we pump out 450 pieces or whatever it is of content per week. And you know what's really cool? The

algorithm will just tell you which of these are the are the best and most interesting. And so then what we do is we take those things and then just run them as ads. And I used to think, cuz we did this earlier, probably a year ago, we were adding CTAs on the end, so it'd be like

I'd take a piece of content and then I'd be like, hey, by the way, get the blah blah blah blah. We don't even do that anymore. Just take the ads or take the content and then just just literally put an overlay. Just put a banner that says like, click to to grab a thing like it people get it.