The Recession-Proof Investment No One Knows They Can Access - Tony Robbins
Chris Williamson · 2,040 words · 10 min read · EN-ORIG

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What are some of the investment opportunities, asset classes that people don't think about? Everybody understands, and you guys agree, S&P, that's probably a good place to have some, etc., etc., right? We can take away with that. What are the more, uh, exotic? >> Well, I'll give you one that's fun, and it's not exotic cuz everybody knows about it,
but they think it's probably impossible. Sports. Is it just related? Sports are an uncorrelated investment. They have nothing to do with what the market's going up or down, what's happening with interest rates. In the last 10 years, they've had an 18% compounded return, but if you look at through history, through wars, World War I, World War II,
sports have always done well, and they're non-correlated. So, you want to find assets >> recession-proof? >> Yeah. They are. And you know why? Today, they don't just sell hot dogs, which by the way, they have a unique relationship. They have a monopoly in their cities, a legal monopoly. No one else can go compete with them. And And
by the way, their fans, they're called fanatics. That's where the fan comes from. They're multi-generational, and they come and they When the inflation goes up, they charge more for hot dogs, as we all know, and everything else you can imagine. But now, they don't just sell tickets and hot dogs. Today, these are modern media
organizations. So, we own a piece, I own a piece of sub I took me what, 20 years of my life to be able to own a sports team and a qualified and go through They had a microscope to you. I helped us start the the, uh, soccer team that we have, you know, in in Los Angeles,
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