Why YouTube Sponsors Are (Almost) Always Terrible

it's not just you YouTube sponsors are almost always terrible and they aren't going to get any better the online counseling service betterhelp is giving back nearly $8 million to customers this video in particular is sponsored by betterhelp and I'm grateful for thatal markets on edge one of the largest exchanges in the world FTX why I'm

really proud to stand behind today's sponsor FTX why you might want to consider yada Okay so YouTube is less than 20 years old but in that time the platform has matured a lot from people posting basic home videos to today where some channels rival the production quality of Hollywood Studios the secret ingredient

that has made that all possible is money 15 years ago it was basically impossible to make any money on YouTube which is why even the largest creators at the time were filming out of their bedrooms and making videos in addition to their regular day jobs AdSense integrated a system where YouTube and a very small

and very select group of creators could start to share in the native advertising that was introduced to the platform in 2017 that has since turned into a huge Revenue stream for millions of channels as the entry requirements to be a YouTube Partner are now only 1,000 subscribers and 3,000 hours of watch time on your videos YouTube's directly

integrated advertising has its own long list of problems but that's a story for another day for now there's another way that creators are making money and it's by going around YouTube and making deals with companies to talk about a product directly like this with FTX I have everything I need depression can be a

really tough thing to go through this video is brought to you by FTX go to metkevin.com FX to learn more and sign up to get free YouTube sponsors have been exposed for lying about what their product does defrauding their customers out of billions of dollars freezing people's bank accounts selling their sensitive personal information and