how to make an EVEN MORE killer youtube intro (to blow up your channel)
Aprilynne Alter · 4,737 words · 24 min read · EN-ORIG

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This is a video timeline. And this tiny section might be the reason your channel hasn't blown up yet. It's called the intro. It's where most creators typically lose up to 50% of their viewers. So, how can you get people to stay? Two years ago, I answered that question with a viral four-step system
that helped thousands of creators actually get results. But, YouTube's had some pretty big changes since then. And while many of the core principles still hold true today, I've learned some new tricks. So, this is the updated four-step formula for making a killer YouTube intro to blow up your channel. And it all starts with step one,
defining your plot promise. You see, your title and thumbnail don't just make people click. They also set expectations or make promises for the kind of video your viewer is about to get. And in our intros, there's one promise we need to focus on keeping above all else, the plot promise or the promise of what the
video is going to be about. In this video from Michelle Khare, the plot promise is a video about her attempting to race Formula 1 cars. In this video from MKBHD, the plot promise is a video about his opinions on the iPhone 16. Pretty straightforward, right? But, here's the problem. We can't meet the
plot promise in our intro if we haven't clearly defined what plot promise we want to make in the first place. Now, it's not groundbreaking information to say that your video's title and thumbnail or TNT are incredibly important. If people don't click on your video, they won't watch your video. And all the time you spend scripting,
filming, spiraling about your video quality, and editing goes straight down the drain. So, naturally, when it comes to packaging our beloved video into a title and thumbnail, we want to present it in a way that is as clickable as possible. Take science YouTuber Mark Rober. Mark wanted to make a video answering some interesting
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